News from the Web

Report: Yahoo eyes Tumblr acquisition

Yahoo is in serious talks with Tumblr to acquire the social blogging site, multiple sources familiar with the talks told Adweek. Allthingsd.com was first to report on the talks between the two companies. Such an acquisition could be just what CEO Mayer has been looking for to turn around Yahoo's momentum; Tumblr has positioned itself as one of the few players in the digital ad world that is well suited for brand advertising. Original Story

source: Adweek

    News from the Web

    Is 'sensor journalism' feasible, or even ethical?

    If data journalism means the analysis of and reporting on data sets that already exist, sensor journalism goes a step further: Organizations and journalists using sensor technology to create their own real-time data and then report on it. But is sensor journalism feasible or sustainable? Columbia University plans to explore these issues. Original Story

    source: paidContent

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      4 keys to success in marketing services

      In an attempt to recapture marketing dollars lost to customer content marketing initiatives, many publishers have launched their own internal marketing services operations. To run a successful marketing services business, however, publishers require more than personnel and publishing know-how; four other factors play a critical role. Original Story

      source: Folio

        News from the Web

        Google continues to tweak authorship in rankings

        While the majority of content that Google sees on the Web is written, there are clearly other types of content Google indexes and wants to be able to understand authorship for. Google is certainly doing its part to infer authorship of content, even when authorship markup has not been applied to a particular page. Original Story

        source: Search Engine Land

          News from the Web

          The consumer's take on digital video ads

          Recent "open letters" about the promise of digital video advertising remind the author of how much we talk to each other and how little we listen to the consumers we are meant to serve. Here's another “open letter” to buyers and sellers of digital video advertising from the consumer who is supposed to be watching all this stuff. Original Story

          source: MediaPost

            News from the Web

            Elle, CNN among new apps for Google Glass

            Google Glass, the company’s Internet-connected glasses, will soon have seven new apps, including breaking news alerts from CNN and fashion features from Elle. Elle has a team dedicated to taking monthly magazine content and turning it into real-time updates that make sense for Glass, like posts from the Elle Dispatch blog. Original Story

            source: The New York Times

              News from the Web

              Content marketing's quality problem

              Content marketing promised publishers an alternative to stuffing the bottom of their pages with pay-per-click ads. Instead, they could run links to high-quality content from recognized publishers. In reality many of the ads on these services aren’t bought by big-name publishers, but by direct-response marketers using the still-new realm of “content discovery” as a backdoor onto publisher sites. Original Story

              source: Digiday

                News from the Web

                Skift's data-driven approach to publishing

                Skift, already among the top online travel industry trade publications in a space that has lagged behind the times, announced Wednesday that it has raised an additional $1.1 million in seed funding. Skift's business model includes a data dashboard that provides a mix of intelligence, such as operational and financial metrics, to subscribers in a mobile and web-friendly format. Original Story

                source: Pando Daily

                  News from the Web

                  Survey: Most people won't wear Google Glass

                  Google Glass may be the most hyped piece of technology in years, but according to a new study, only one in 10 American smartphone owners would wear the high-tech specs regularly. Social awkwardness was the top reason why people said they would steer clear of Google's smart and web-connected glasses, a new report, called Google Glass Adoption Forecast, has revealed. Original Story

                  source: Mashable

                    News from the Web

                    10 tips for cultivating creativity

                    An idea killer may be a boss who actively shoots down proposals, or passively lets them languish. It may be be a manager who doesn’t know what it takes to build a culture of effective brainstorming, networking and innovation. This list is for leaders who never want to be known as idea killers. Original Story

                    source: Poynter

                      News from the Web

                      Google evolves semantic search

                      Google revealed some new search tools on Wednesday at I/O, its annual developers conference. The tools are an extension of Google’s knowledge graph — its semantic search product that aims to understand the meaning of things, not just keywords. Is the human-like “Star Trek” search engine far behind? Original Story

                      source: The New York Times

                        News from the Web

                        Building tools for networked journalism

                        NYU journalism professor Jay Rosen says that many of the cultural barriers to doing “networked journalism” have been lowered. Now, through a joint venture with Atlantic Media's Quartz, Rosen is trying to help media outlets develop smart tools and ways of making use of crowdsourcing. Original Story

                        source: paidContent

                          News from the Web

                          Converting stories into multi-screen experiences

                          Multi-screen narratives are being told across all kinds of platforms, pages and devices, making for truly immersive experiences. We are watching them, tapping them and learning from them. They immerse us in the storyteller’s world. This article outlines five essentials of telling multi-screen stories. Original Story

                          source: Smashing Magazine

                            News from the Web

                            Snooping and the news media: A two-way street

                            In the cat-and-mouse game between government and the media, so many lines are being crossed in so many directions, it is tough to keep track of who are the victims and who are the perpetrators. Increased reliance on technology has weaponized something that used to take spycraft and shoe leather. Original Story

                            source: The New York Times

                              News from the Web

                              Why editors must also be product managers

                              The unavoidable reality of the transition to digital media is that readers are being trained to expect simple yet elegant complexity in their online experiences. This is why editors need to help craft the way their content gets presented to their readers. Original Story

                              source: Medium

                                News from the Web

                                Study: 92% of time spent on news is on legacy media

                                Here is a surprising statistic from McKinsey: When you measure news consumption in the U.S. by time spent, rather than raw audience numbers, digital platforms are getting only 8 percent of the action. McKinsey data show 35 percent of news consumption remains in newspapers and magazines, 16 percent in radio and other audio, and 41 percent television. Smartphones and tablets each account for 2 percent of time spent and desktop/laptop 4 percent. Original Story

                                source: Poynter

                                  News from the Web

                                  Atlantic Media prepares another digital-first brand

                                  Six months after launching digital business site Quartz, Atlantic Media is preparing to roll out its fifth brand and second "digital-first" property. Defense One, a news and information site for the national security community, will be the latest output of the company strategy to launch verticals aimed at influentials and in the digital form they've grown accustomed to getting their news in. Original Story

                                  source: Adweek

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