3 tactics to drive loyalty - and collect better customer data

Customer loyalty is a scarce resource for many brands. Building it requires a valuable product or service and a great customer experience – and a whole lot of data to inform both. Here are three digital tactics brands can use to build loyalty with customers and prospects, while collecting valuable data that can be used to further fine-tune products and services. Full Story

Mobile will drive global ad spend growth

TV still dominates global ad spending, but mobile is poised to be the main driver of growth through 2016, according to ZenithOptimedia. With a forecast for 50% annual growth over the next three years, mobile will account for 7.6% of all ad spending in 2016, pushing it ahead of magazines, radio and outdoor advertising. Mobile is growing six times faster than desktop Internet advertising. Full Story

Is 1 second enough to make an ad 'viewable'?

The Media Rating Council has finally endorsed a new standard for viewable impressions of online display ads. A shift from 'served' impressions is an important step toward a common currency for online display advertising and will provide marketers with a more accurate way to quantify their digital investments relative to other media spend. But is it enough? Full Story
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