News from the Web

Charting a strategy for the Time Inc spinoff

Let’s not over-complicate the components of the solution to Time Inc.’s problems. For years, we have witnessed the ongoing shift in media consumption patterns from legacy print media to the digital venue. Here’s one industry executive's plan on rebuilding Time Inc. as it is spun off into its own company. Original Story

source: Folio

    News from the Web

    Welcome ads are the new homepage takeover

    We’re in a post-homepage era, when pretty much every site sees the majority of its visitors come arrive on article pages. That’s bad news for the once-lucrative homepage ad takeover. As a result many publishers are turning to welcome ads a substitute, hoping they’ll command the same premium as marquee placements. Original Story

    source: Digiday

      News from the Web

      NYT CEO: Paywall critics were 'just plain wrong'

      In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson hailed the company’s digital subscription strategy and dismissed skeptics who say media outlets can’t reinvent themselves. “[T]he launch of the pay model is the most important and most successful business decision made by The New York Times in many years," Thompson said. Original Story

      source: paidContent

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        5 questions you should be asking your data

        Forget about Omniture and Google Analytics and all of the data minutiae you’re already tracking. Forget about little personalization features. The most valuable data doesn’t fit on the dashboard. Think bigger and move upstream: What’s the most amazing new product or service you can create? Here are five places to start digging. Original Story

        source: AllThingsD

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          Yahoo to acquire Tumblr for $1.1 billion

          The board of Yahoo agreed on Sunday to buy the popular blogging service Tumblr for about $1.1 billion in cash, the New York Times reported. For Yahoo, buying Tumblr would be a bold move as CEO Marissa Mayer tries to breathe new life into the company. Tumblr has over 108 million blogs, with many highly active users. Original Story

          source: The New York Times

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            Tech hubs flourish outside of Silicon Valley

            Silicon Valley has long been at the forefront of the tech startup scene, but due to the growth of emerging companies in other areas of the U.S. and worldwide, it's hardly the only hub sparking innovation. And in recent years, there's been a greater spotlight on New York. Original Story

            source: Mashable

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              Is Tumblr the next Geocities?

              Yahoo's $3.57 billion acquisition of Geocities in 1999 can be seen as a lens through which to consider a Yahoo/Tumblr merger because it followed a similar blueprint to the story currently developing. One challenge for Yahoo will be in dealing with some of the less advertising-friendly content on Tumblr’s sites. Original Story

              source: Forbes

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                The beauty of Google+ may not be enough

                The new version of Google+, which was already pretty darn slick, is now among the most attractive and engaging web apps around. But it’s still not going to displace Facebook as the world’s primary social network. And most people don’t need a second social network. Original Story

                source: Time Technologizer

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                  How technology is redefining privacy norms

                  If Google Glass — and wearable computing more generally — takes off and fulfills its potential, it will change society’s norms about what is public and what is private. It is therefore entirely rational, whatever you think of the set of norms we have right now, to assume that they will end up moving towards something more well disposed towards the new technology Original Story

                  source: Reuters

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                    Are publishers to blame for data leakage?

                    Many publishers fear losing their audience data to third parties that then use it for advertising elsewhere. But this "data leakage" fear overlooks the power that publishers have to weed out and block bad actors. What’s more, publishers are to blame for exposing themselves to a maddeningly complicated supply chain of partners dedicated to everything from providing social tools to filling unsold inventory. Original Story

                    source: Digiday

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                      Is 'sensor journalism' feasible, or even ethical?

                      If data journalism means the analysis of and reporting on data sets that already exist, sensor journalism goes a step further: Organizations and journalists using sensor technology to create their own real-time data and then report on it. But is sensor journalism feasible or sustainable? Columbia University plans to explore these issues. Original Story

                      source: paidContent

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                        Elle, CNN among new apps for Google Glass

                        Google Glass, the company’s Internet-connected glasses, will soon have seven new apps, including breaking news alerts from CNN and fashion features from Elle. Elle has a team dedicated to taking monthly magazine content and turning it into real-time updates that make sense for Glass, like posts from the Elle Dispatch blog. Original Story

                        source: The New York Times

                          News from the Web

                          The consumer's take on digital video ads

                          Recent "open letters" about the promise of digital video advertising remind the author of how much we talk to each other and how little we listen to the consumers we are meant to serve. Here's another “open letter” to buyers and sellers of digital video advertising from the consumer who is supposed to be watching all this stuff. Original Story

                          source: MediaPost

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                            Google continues to tweak authorship in rankings

                            While the majority of content that Google sees on the Web is written, there are clearly other types of content Google indexes and wants to be able to understand authorship for. Google is certainly doing its part to infer authorship of content, even when authorship markup has not been applied to a particular page. Original Story

                            source: Search Engine Land

                              News from the Web

                              4 keys to success in marketing services

                              In an attempt to recapture marketing dollars lost to customer content marketing initiatives, many publishers have launched their own internal marketing services operations. To run a successful marketing services business, however, publishers require more than personnel and publishing know-how; four other factors play a critical role. Original Story

                              source: Folio

                                News from the Web

                                Survey: Most people won't wear Google Glass

                                Google Glass may be the most hyped piece of technology in years, but according to a new study, only one in 10 American smartphone owners would wear the high-tech specs regularly. Social awkwardness was the top reason why people said they would steer clear of Google's smart and web-connected glasses, a new report, called Google Glass Adoption Forecast, has revealed. Original Story

                                source: Mashable

                                  News from the Web

                                  Skift's data-driven approach to publishing

                                  Skift, already among the top online travel industry trade publications in a space that has lagged behind the times, announced Wednesday that it has raised an additional $1.1 million in seed funding. Skift's business model includes a data dashboard that provides a mix of intelligence, such as operational and financial metrics, to subscribers in a mobile and web-friendly format. Original Story

                                  source: Pando Daily

                                    News from the Web

                                    Content marketing's quality problem

                                    Content marketing promised publishers an alternative to stuffing the bottom of their pages with pay-per-click ads. Instead, they could run links to high-quality content from recognized publishers. In reality many of the ads on these services aren’t bought by big-name publishers, but by direct-response marketers using the still-new realm of “content discovery” as a backdoor onto publisher sites. Original Story

                                    source: Digiday

                                      News from the Web

                                      Google evolves semantic search

                                      Google revealed some new search tools on Wednesday at I/O, its annual developers conference. The tools are an extension of Google’s knowledge graph — its semantic search product that aims to understand the meaning of things, not just keywords. Is the human-like “Star Trek” search engine far behind? Original Story

                                      source: The New York Times

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