Mobile will drive global ad spend growth

TV still dominates global ad spending, but mobile is poised to be the main driver of growth through 2016, according to ZenithOptimedia. With a forecast for 50% annual growth over the next three years, mobile will account for 7.6% of all ad spending in 2016, pushing it ahead of magazines, radio and outdoor advertising. Mobile is growing six times faster than desktop Internet advertising. Full Story

Is 1 second enough to make an ad 'viewable'?

The Media Rating Council has finally endorsed a new standard for viewable impressions of online display ads. A shift from 'served' impressions is an important step toward a common currency for online display advertising and will provide marketers with a more accurate way to quantify their digital investments relative to other media spend. But is it enough? Full Story
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