News from the Web

Content marketing's quality problem

Content marketing promised publishers an alternative to stuffing the bottom of their pages with pay-per-click ads. Instead, they could run links to high-quality content from recognized publishers. In reality many of the ads on these services aren’t bought by big-name publishers, but by direct-response marketers using the still-new realm of “content discovery” as a backdoor onto publisher sites. Original Story

source: Digiday

    News from the Web

    Skift's data-driven approach to publishing

    Skift, already among the top online travel industry trade publications in a space that has lagged behind the times, announced Wednesday that it has raised an additional $1.1 million in seed funding. Skift's business model includes a data dashboard that provides a mix of intelligence, such as operational and financial metrics, to subscribers in a mobile and web-friendly format. Original Story

    source: Pando Daily

      News from the Web

      Survey: Most people won't wear Google Glass

      Google Glass may be the most hyped piece of technology in years, but according to a new study, only one in 10 American smartphone owners would wear the high-tech specs regularly. Social awkwardness was the top reason why people said they would steer clear of Google's smart and web-connected glasses, a new report, called Google Glass Adoption Forecast, has revealed. Original Story

      source: Mashable

        News from the Web

        10 tips for cultivating creativity

        An idea killer may be a boss who actively shoots down proposals, or passively lets them languish. It may be be a manager who doesn’t know what it takes to build a culture of effective brainstorming, networking and innovation. This list is for leaders who never want to be known as idea killers. Original Story

        source: Poynter

          News from the Web

          Why editors must also be product managers

          The unavoidable reality of the transition to digital media is that readers are being trained to expect simple yet elegant complexity in their online experiences. This is why editors need to help craft the way their content gets presented to their readers. Original Story

          source: Medium

            News from the Web

            Building tools for networked journalism

            NYU journalism professor Jay Rosen says that many of the cultural barriers to doing “networked journalism” have been lowered. Now, through a joint venture with Atlantic Media's Quartz, Rosen is trying to help media outlets develop smart tools and ways of making use of crowdsourcing. Original Story

            source: paidContent

              News from the Web

              Converting stories into multi-screen experiences

              Multi-screen narratives are being told across all kinds of platforms, pages and devices, making for truly immersive experiences. We are watching them, tapping them and learning from them. They immerse us in the storyteller’s world. This article outlines five essentials of telling multi-screen stories. Original Story

              source: Smashing Magazine

                News from the Web

                Snooping and the news media: A two-way street

                In the cat-and-mouse game between government and the media, so many lines are being crossed in so many directions, it is tough to keep track of who are the victims and who are the perpetrators. Increased reliance on technology has weaponized something that used to take spycraft and shoe leather. Original Story

                source: The New York Times

                  News from the Web

                  Study: 92% of time spent on news is on legacy media

                  Here is a surprising statistic from McKinsey: When you measure news consumption in the U.S. by time spent, rather than raw audience numbers, digital platforms are getting only 8 percent of the action. McKinsey data show 35 percent of news consumption remains in newspapers and magazines, 16 percent in radio and other audio, and 41 percent television. Smartphones and tablets each account for 2 percent of time spent and desktop/laptop 4 percent. Original Story

                  source: Poynter

                    News from the Web

                    Atlantic Media prepares another digital-first brand

                    Six months after launching digital business site Quartz, Atlantic Media is preparing to roll out its fifth brand and second "digital-first" property. Defense One, a news and information site for the national security community, will be the latest output of the company strategy to launch verticals aimed at influentials and in the digital form they've grown accustomed to getting their news in. Original Story

                    source: Adweek

                      News from the Web

                      Which web analytics tool is right for your business?

                      If you’re considering an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land offers a brief overview of 25 analytics software options (and one add-on) that should give you an idea of what each tool costs and what functionality each offers. Original Story

                      source: Search Engine Land

                        News from the Web

                        Maxim's multiscreen approach

                        Mike Le Du, chief technology officer of Maxim publisher Alpha Media Group, offers his take on the digital landscape, including the increasing important of mobile devices, social media and video as part of Maxim's publishing mix. Original Story

                        source: min online

                          News from the Web

                          6 startups re-imagine data visualizations

                          Although visualization is hardly the most technologically challenging part of the data-analysis puzzle, it’s arguably the most important. Here are six startups that are trying to fundamentally change the way that data is visualized. Original Story

                          source: GigaOm

                            News from the Web

                            Killing 3rd-party cookies won't save premium publishers

                            In the ongoing debate on the future of third-party cookies, there has been a (not-so) quiet undercurrent of thought from some branded publishers that the cookie’s demise will bring back an era of sky high CPMs, captive audiences and long expense account lunches with the Pets.com sock puppet. Nothing could be further from the truth. Original Story

                            source: MediaPost

                              News from the Web

                              An e-mail newsletter renaissance?

                              RebelMouse is state-of-the-art new media, mashing information from your Facebook, Twitter, Instagram, and Google+ accounts into a custom “social front page” on the web. But less than a year after launch, the company decided it needed a good old-fashioned e-mail option. RebelMouse is hardly the first to try and exploit what one startup adviser recently called “a newsletter renaissance.” Original Story

                              source: Wired

                                News from the Web

                                The agency's role in brand content

                                Brands are without a doubt publishers these days, churning out content they hope will find an audience. That should be good news for agencies. Yet many brands are going directly to publishers and other content specialists to create brand content. Some question whether agencies, steeped in creating ads, are up to the task of leading their clients’ content strategies. Original Story

                                source: Digiday

                                  News from the Web

                                  At Bloomberg, information is money

                                  At Bloomberg, omniscience is a feature not a bug. The breadth of information the company possesses about its customers may raise privacy concerns, but it’s also the envy of Bloomberg’s competitors and a model for many startups in technology and media. Original Story

                                  source: Quartz

                                    News from the Web

                                    Financial Times partners with Flipboard

                                    The Financial Times is now making its content available through Flipboard. The companies will share ad revenue, and the FT also is exploring selling subscriptions through Flipboard. Why is the FT willing to partner up with Flipboard so soon after leaving Apple? One exec says the difference lies in how the two platforms treat customer relationships. Original Story

                                    source: paidContent

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