Is 1 second enough to make an ad 'viewable'?

The Media Rating Council has finally endorsed a new standard for viewable impressions of online display ads. A shift from 'served' impressions is an important step toward a common currency for online display advertising and will provide marketers with a more accurate way to quantify their digital investments relative to other media spend. But is it enough? Full Story

Native ad spotlight: Upworthy

Leave it to Upworthy to put its unique spin on native advertising. The mission-driven publisher has launched a native ad program called "Ads We Like," in which it promotes brand videos with the same social-optimized tools and techniques it uses for all of its curated content. There's a big upside for brands investing in good video storytelling. Full Story
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