Flash workarounds for the iPad
When Apple CEO Steve Jobs first demoed the new Apple iPad, tech bloggers pored over the footage like it was the Zapruder film. Among their findings: a little blue box that would spark a heated debate about one of the Internet’s most widely proliferated multimedia platforms (see Engadget's photo, right).
The blue box on the iPad indicated that, like the iPhone before it, the device would not be supporting Adobe Flash, the interactive platform that many publishers rely on to serve slideshows, videos and interactive stories.
As a result, publishers have been struggling to easily adapt their web sites to the iPad without having to eliminate Flash. In fact, if you use a third party to host your videos, chances are you already have this capability.
Below are some companies who are circumventing Apple no-Flash philosophy using HTML5.
- YouTube - If you noticed, a YouTube application came bundled with the original iPhone. The company has since offered its experimental HTML5 player as a way to watch video on non-Flash supported devices.
- Vimeo - Before the iPad was even announced, Vimeo also included an option for viewers to switch to the HTML5 player.
- Brightcove - According to the company, the New York Times and Time Inc. are already using the company's HTML5 conversion tool.
- blip.tv - According to ScribeMedia.org, the company has an HTML5 player in the works right now.
- DailyMotion - While not the top choice for video distribution, DailyMotion is also joining the fray with a Flash-less player.
-Adobe has been forced to include special export functions for Apple devices to help Flash applications run as iPhone apps.
- Woodwing - If you already use Woodwing along with Adobe products, the company has released a plugin that allows publishers to quickly make an iPad edition, complete with video and other animations.
If you are confused about the whole HTML5 vs Flash debate, be sure to read our detailed breakdown about how publishers can best prepare for HTML5, the next version of HTML.