Living and (still) breathing in a digital world
There’s no shortage of stories about the death of the publishing industry. These days, it seems like everyone from experienced media pundits to the casual observer enjoys blogging about our imminent demise. They do have a point: old media is doomed, at least the way we’ve known it for decades. Traditional business models are unsustainable. Content is a commodity. Ad sales are tanking. Blah, blah, blah.
At eMedia Vitals, we’re taking a different approach. On the pages of this website, we plan to chronicle the rebirth of an industry, not its death. We will do so by talking about the strategies and the tools media professionals are using to find new growth opportunities and develop innovative approaches for creating content and community in a digital environment. Oh yes, and making money too.
These insights will come from many sources. We’ll have original content, of course – articles, blogs, videos, podcasts, and the like – which we will supplement with an aggregation of the best content from around the web. The content will cover the full spectrum of the publishing industry, from trade magazines to consumer pubs to local newspapers. We’ll address the needs of small publishers as well as Big Media.
We’ll also be relying on you, our community members, to comment, share stories and ideas, and join our discussion forums – because as you all know, media has become a shared, participatory experience.
Our content is segmented by business function and fully searchable. In addition, we offer a guided search feature to help you drill down on content based on publisher type, topic, content type, and company. The goal is to combine intellectual capital and technology to build a targeted community with a shared goal: building and maintaining a successful business in the digital publishing space.
One final note: If you’re in B2B publishing and haven’t signed up for our Digital Revenue Workshop, you should check it out – we’re offering deep insights into six proven methods for driving revenues.
We hope you like what we have to offer.