A Facebook Page requires a commitment to consistent content updates, engagement, and audience development—all of which take time and resources. One solution is to license a suite of enterprise software applications that streamline social marketing efforts on Facebook, Twitter, and other social media platforms. Here are 8 options.
There are no magic beans to help trade publishers regain their footing. But with new opportunities to diversify revenue streams, publishers appear to be regaining their optimism and, more importantly, their confidence.
Nearly 50 percent of tablet owners say they would welcome more interactive, engaging advertising to make tablet-based purchases, but publishers are not delivering when it comes to basic app usability, according to the Innovations in Magazines 2011 World Report.
Paywalls have failed more than not for the newspapers and magazines who have tried them, but a few have managed to generate modest success with their paywall strategies. We learned some of the new approaches to the paywall challenge at The Media Briefing's Paywall Strategies 2011.