Forbes Media is coming off an "explosive year" in which digital ad revenues surpassed print for the first time. Much of the digital growth is driven by BrandVoice, Forbes’ native ad program, and its embrace of programmatic selling, which now accounts for 30% of digital ad revenues.
We can find plenty of excuses for apps to fail. But sitting back and waiting while others figure out the answers will not help you to take advantage of this growing market. So choose the harder road. Be an explorer. Here are five simple steps to follow as you re-examine your mobile initiatives. Full Story
How would your marketing or editorial strategy change if you could predict the future? A startup called Blab believes it has unlocked the key to forecasting highly viral trends – before they break. The company claims that its proprietary technology can accurately predict what, where and when online conversations will gain steam as much as 72 hours in advance. Full Story
Magazine publishers that still treat technology as an afterthought – something that’s 'easy to buy' – are missing an opportunity for ground-up innovation that provides a foundation for growth. Technology should never drive strategy, but it should serve as a catalyst for new ways to serve readers and advertisers. Full Story
Customer loyalty is a scarce resource for many brands. Building it requires a valuable product or service and a great customer experience – and a whole lot of data to inform both. Here are three digital tactics brands can use to build loyalty with customers and prospects, while collecting valuable data that can be used to further fine-tune products and services. Full Story
TV still dominates global ad spending, but mobile is poised to be the main driver of growth through 2016, according to ZenithOptimedia. With a forecast for 50% annual growth over the next three years, mobile will account for 7.6% of all ad spending in 2016, pushing it ahead of magazines, radio and outdoor advertising. Mobile is growing six times faster than desktop Internet advertising. Full Story
Digital First Media CEO John Paton attempted to put a positive spin on the company’s decision to kill its groundbreaking Thunderdome project. But the shock and disappointment from the people closest to the initiative were clear. Full Story
Forrester’s Laura Ramos implores B2B marketers to “make a date with their big data destiny.” It’s true that B2B marketers can’t brush off big data as a consumer trend. But they also must understand the limitations that are inherent in big data analytics. Full Story