's Blog

Blog

Using data to drive Facebook referrals

Publishers are collecting plenty of data, but many are not using it strategically to grow their business. A new tool from Perfect Market taps into Facebook’s Open Graph to help publishers reach new audiences with relevant content. Full Story

by Rob O'Regan

May 23, 2013

• Facebook
• Engagement
• Tools

Blog

New methods for measuring & improving audience engagement

Tracking how your audience is engaging with your content and brand across digital channels is becoming increasingly important. Here are three ways vendors and publishers are addressing the challenge. Full Story

by Rob O'Regan

May 21, 2013

• Web Analytics
• Social Media
• Engagement

Staff Picks

www.mediapost.comBuilding native ads: What you need to knowmore from Rob O'Regan

www.adweek.comThe most suspect publishers on the webmore from Rob O'Regan

uxdesign.smashingmagazine.comThe art of storytelling around an appmore from Rob O'Regan

inspirationfeed.com30 free intuitive CSS snippetsmore from Prescott Shibles

www.topdesignmag.com30 examples of perfect typography in Web designmore from Prescott Shibles

www.niemanlab.orgThe future of the featuremore from Rob O'Regan

searchengineland.comMaking the case for native mobile landing pagesmore from Rob O'Regan

www.digiday.comPublishing's big opportunitymore from Rob O'Regan

www.conversionvoodoo.comOpt-in email newsletter popup best practices for 2012more from Prescott Shibles

Blog

Media's role in the digital commerce revolution

All signs point to a continuing upward trajectory for e-commerce. As publishers explore ways to integrate commerce and content – through “shoppable” editorial or new forms of commerce-enabled native advertising – they’ll face several challenges. Full Story

by Rob O'Regan

May 16, 2013

• E-Commerce
• Content Strategy

Blog

What's next for Google SEO?

Penguin 2.0 and ways to keep native advertising out of organic search results are coming from Google as it continues to refine efforts to weed out spam and other low-quality content Full Story

by Rob O'Regan

May 14, 2013

• Content Management
• SEO/SEM

Blog

8 great responsive media sites

There are many reasons why media brands should consider adopting responsive web design. Several magazine and pure-play publishers have already jumped on the responsive bandwagon. Here are eight sites that stand out - on any device. Full Story

by Rob O'Regan

May 9, 2013

• Web design
• Mobile web

Blog

4 career transitions for journalists

Once upon a time, journalists looking to get out of the “business” would take a PR job for an agency or a company they used to cover. But flacking is so 1990s. Here are four other career-transition options for journalists who have been RIF’d or just want to apply their skills in areas that offer more opportunities for growth. Full Story

by Rob O'Regan

May 8, 2013

• Job skills
• Marketing services
• Business models

Blog

Using data-driven techniques to unlock new customers and revenue

B2B media and marketing professionals have to rethink how they serve professionals to develop new customers, products and revenue streams. One of the most effective methods is through customer modeling. Full Story

by Scott Vaughan

May 1, 2013

• CRM
• Targeting
• Business models

Blog

Reverse product placement and other innovations

We’ve been following the trend of brands becoming publishers – aka content marketing – for a while now. It’s time for publishers to start acting like brands by adopting a more customer-centric approach. Publishers that think differently – and much more broadly – about their audience's needs will find many new opportunities for innovation. Full Story

by Rob O'Regan

April 30, 2013

• Content Strategy
• Business models
• Partnerships