Publishers are collecting plenty of data, but many are not using it strategically to grow their business. A new tool from Perfect Market taps into Facebook’s Open Graph to help publishers reach new audiences with relevant content.
Tracking how your audience is engaging with your content and brand across digital channels is becoming increasingly important. Here are three ways vendors and publishers are addressing the challenge. Full Story
All signs point to a continuing upward trajectory for e-commerce. As publishers explore ways to integrate commerce and content – through “shoppable” editorial or new forms of commerce-enabled native advertising – they’ll face several challenges.
There are many reasons why media brands should consider adopting responsive web design. Several magazine and pure-play publishers have already jumped on the responsive bandwagon. Here are eight sites that stand out - on any device. Full Story
Once upon a time, journalists looking to get out of the “business” would take a PR job for an agency or a company they used to cover. But flacking is so 1990s. Here are four other career-transition options for journalists who have been RIF’d or just want to apply their skills in areas that offer more opportunities for growth. Full Story
B2B media and marketing professionals have to rethink how they serve professionals to develop new customers, products and revenue streams. One of the most effective methods is through customer modeling. Full Story
We’ve been following the trend of brands becoming publishers – aka content marketing – for a while now. It’s time for publishers to start acting like brands by adopting a more customer-centric approach. Publishers that think differently – and much more broadly – about their audience's needs will find many new opportunities for innovation. Full Story