How much are emotional bonds worth to a publisher? In this age of declining brand loyalty, some publishers are redoubling their efforts to attract faithful readers with exclusive offerings and, in some cases, getting them to pay for the privilege. Full Story
An ad agency exec says brands really don’t need publishers as part of their media mix, and that buying native ads on a third-party media site actually diminishes the value of the content. Here's why he’s wrong. Full Story
The challenges of big data show exactly how far we have to go to deliver on its potential to turn business information into useful insights. But a movement has emerged to sift the focus of big data to the 'last mile' as a way to deliver more responsive and actionable insights to the people who actually need them for everyday tasks. Full Story
Forbes Media is coming off an "explosive year" in which digital ad revenues surpassed print for the first time. Much of the digital growth is driven by BrandVoice, Forbes’ native ad program, and its embrace of programmatic selling, which now accounts for 30% of digital ad revenues.
We can find plenty of excuses for apps to fail. But sitting back and waiting while others figure out the answers will not help you to take advantage of this growing market. So choose the harder road. Be an explorer. Here are five simple steps to follow as you re-examine your mobile initiatives. Full Story
How would your marketing or editorial strategy change if you could predict the future? A startup called Blab believes it has unlocked the key to forecasting highly viral trends – before they break. The company claims that its proprietary technology can accurately predict what, where and when online conversations will gain steam as much as 72 hours in advance. Full Story
Magazine publishers that still treat technology as an afterthought – something that’s 'easy to buy' – are missing an opportunity for ground-up innovation that provides a foundation for growth. Technology should never drive strategy, but it should serve as a catalyst for new ways to serve readers and advertisers. Full Story