In an ever-changing publishing industry, the status quo can be bad for business. Sometimes it takes a major shock to the system to rejuvenate a business or a product line – as Advantage Business Media discovered with its enewsletters. A new responsive design and a streamlined workflow put the products back on track.
What began as an experiment has turned into a full-fledged brand. Atlantic Media on Tuesday announced that it is re-launching its Atlantic Wire news site with a new name (The Wire), new ad units and a new responsive design. Atlantic President M. Scott Havens is confident there's room for a '21st-century, socially enabled news platform.' Full Story
Publishers have a chance to embrace the explosion of traffic from visitors using mobile devices to drive their business forward. Here are some common challenges publishers face - and some ways they should be addressing these challenges to deliver a better mobile experience. Full Story
Native ads usually include a simple “presented by” or “sponsor content” label above or below the headline or deck. But many publishers are going a step further with rollover text or links to disclaimers. Here are 12 examples of how publishers are describing native ads to their readers. Full Story
Media pundits forge on in their quest to define what native advertising is, or frequently, what it is not, as well as where it fits relative to other buzz-phrases such as content marketing. Most are focused on establishing guidelines for the design, format and presentation of native ads. But any definition that doesn't address content quality will fall short. Full Story
The future of mobile publishing lies beyond enhanced PDFs and other digital replicas. Genwi, maker of a cloud-based app publishing system, advocates a mobile-first approach that mixes real-time content and mobile-optimized design. Full Story
Sean Griffey, CEO of B2B startup Industry Dive, sees mobile as an extension of the desktop, not a replacement. The key to a successful mobile-first strategy involves a design that plays well across all platforms - including email. Full Story
Digital upstarts such as LinkedIn and Flipboard continue to innovate in the traditional publishing space. Their ongoing efforts pose a real threat to media brands that continue to tinker with print-centric models and metrics.
Putting the right personnel in place is a critical step in a digital-first transition. The fun part is coming up with job titles that capture the essence of a digital-first mindset across editorial, sales, marketing and operations. Here are five positions you might want to consider. Full Story