There are many reasons why media brands should consider adopting responsive web design. Several magazine and pure-play publishers have already jumped on the responsive bandwagon. Here are eight sites that stand out - on any device. Full Story
Magazine publishers need to make some hard decisions about their commitment to mobile as content consumption habits shift to smartphones and tablets. The elements required to justify greater investment in mobile development are quickly falling into place. Full Story
New tools will help media companies build new newsreaders apps. TrapIt’s Publisher Suite lets publishers create white-label iOS or web applications featuring original and curated contenet. Flipboard’s upgraded app lets anyone create their own theme-based Flipboard magazines.
Publishers are showing more confidence in moving beyond the digital replica, emphasizing a freemium model that exposes more content through social and web integration. August Home Publishing has gone further and completely re-imagined one of its brands around mobile. Full Story
New York magazine's newly designed iPad edition bridges "lean back" and "lean forward" experiences by infusing weekly magazine content with a daily news feed of curated stories. The goal: give readers a reason to come back to the app between issues.
Experimentation with tablet editions is just the beginning of a new era of “intelligent content,” in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read. Full Story
Enhancements to the Mag+ platform enable publishers to start thinking about new ways to design and deliver content for tablets and smartphones. Chief Product Officer Mike Haney says new navigation features enable designs that "don't look and feel like a magazine app at all." Full Story
As tech innovation shifts from PCs to tablets, publishers have a prime opportunity to build a sustainable new revenue stream. The challenges lie in creating a consistently compelling tablet "experience" and developing better ways to measure an increasingly multichannel audience. Full Story
In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that stood out.