As tech innovation shifts from PCs to tablets, publishers have a prime opportunity to build a sustainable new revenue stream. The challenges lie in creating a consistently compelling tablet "experience" and developing better ways to measure an increasingly multichannel audience. Full Story
In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that stood out.
Our top 10 posts of 2012 crystallize the year’s major trends for media companies. The big-picture themes were about transition and transformation. The micro-trends involved how publishers are leveraging tools (HTML5), techniques (curation) and social platforms (Pinterest) to attract and retain audiences. Full Story
Publishers say they’re producing multiple iPad/iPhone, Kindle and Nook apps, but most are digital replicas. Real innovation – and profits – may remain elusive until the platforms and processes stabilize. Full Story
Responsive design is gaining traction among B2B publishers looking for low-cost ways to optimize their web content for smartphones and tablets. COLE Publishing is rolling out responsive design across all eight of its B2B websites in January. Full Story
As publishers rethink their digital strategies around mobile (and social as well), many are taking a fresh approach to their websites. Instead of the usual tinkering, we’ve seen wholesale website revamps that incorporate responsive design and other features designed to improve the user experience across devices. Full Story
New data points about the growth of mobile - and mobile commerce in particular - underscore the need for publishers to up their investments in content development for tablets. Platform providers such as Mag+ are adding commerce functionality to their tools to ease the transition.
The future is promising for digital magazine editions – but media companies have plenty of work to do to transition their legacy publishing models into sustainable businesses that embrace the tablet as a game-changing platform.
Companies in many industries are restructuring their businesses around customer-driven insights. It’s time for media companies to join the party and put “customer experience” at the forefront of their decision-making.