Editorial

Blog

4 steps to improve your content's 'digital readiness'

Agile content that can be ripped, respliced and adapted across different platforms and multiple languages is no longer an option for publishers. It’s a necessity. Here's how to define and execute a successful content conversion strategy. Full Story

by Mark Gross

June 19, 2013

• Content Management
• Content Strategy

Blog

Atlantic launches paid, curated weekly for iPads, iPhones

Publishers continue to experiment with different digital business models, and mobile devices continue to be a preferred sandbox. The Atlantic’s latest foray into paid content involves a weekly iOS app featuring curated content. Full Story

by Rob O'Regan

June 17, 2013

• Tablet Publishing
• Curation
• Mobile

Blog

The stars (and stats) align for a mobile publishing surge

Apple this week introduced version 7 of its iOS mobile operating system, which CEO Tim Cook called the “biggest change to iOS since the introduction of the iPhone.” With such a dramatic backdrop, it seems like a good time to assess the mobile market and the opportunities for publishers. Full Story

by Rob O'Regan

June 12, 2013

• Tablet Publishing
• Apps
• Mobile

Blog

Using data to drive Facebook referrals

Publishers are collecting plenty of data, but many are not using it strategically to grow their business. A new tool from Perfect Market taps into Facebook’s Open Graph to help publishers reach new audiences with relevant content. Full Story

by Rob O'Regan

May 23, 2013

• Facebook
• Social Media
• Tools

Blog

New methods for measuring & improving audience engagement

Tracking how your audience is engaging with your content and brand across digital channels is becoming increasingly important. Here are three ways vendors and publishers are addressing the challenge. Full Story

by Rob O'Regan

May 21, 2013

• Web Analytics
• Social Media
• Engagement

Blog

Media's role in the digital commerce revolution

All signs point to a continuing upward trajectory for e-commerce. As publishers explore ways to integrate commerce and content – through “shoppable” editorial or new forms of commerce-enabled native advertising – they’ll face several challenges. Full Story

by Rob O'Regan

May 16, 2013

• E-Commerce
• Content Strategy

Blog

What's next for Google SEO?

Penguin 2.0 and ways to keep native advertising out of organic search results are coming from Google as it continues to refine efforts to weed out spam and other low-quality content Full Story

by Rob O'Regan

May 14, 2013

• Content Management
• SEO/SEM

Blog

4 career transitions for journalists

Once upon a time, journalists looking to get out of the “business” would take a PR job for an agency or a company they used to cover. But flacking is so 1990s. Here are four other career-transition options for journalists who have been RIF’d or just want to apply their skills in areas that offer more opportunities for growth. Full Story

by Rob O'Regan

May 8, 2013

• Job skills
• Marketing services
• Business models

Blog

Publishers need to get their apps in gear

Magazine publishers need to make some hard decisions about their commitment to mobile as content consumption habits shift to smartphones and tablets. The elements required to justify greater investment in mobile development are quickly falling into place. Full Story

by Rob O'Regan

April 23, 2013

• Tablet Publishing
• Apps
• Mobile web

Blog

4 key elements of a digital media business

What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business. Full Story

by Rob O'Regan

April 17, 2013

• LinkedIn
• Social Media
• Content Strategy