Agile content that can be ripped, respliced and adapted across different platforms and multiple languages is no longer an option for publishers. It’s a necessity. Here's how to define and execute a successful content conversion strategy.
Publishers continue to experiment with different digital business models, and mobile devices continue to be a preferred sandbox. The Atlantic’s latest foray into paid content involves a weekly iOS app featuring curated content. Full Story
Apple this week introduced version 7 of its iOS mobile operating system, which CEO Tim Cook called the “biggest change to iOS since the introduction of the iPhone.” With such a dramatic backdrop, it seems like a good time to assess the mobile market and the opportunities for publishers.
Publishers are collecting plenty of data, but many are not using it strategically to grow their business. A new tool from Perfect Market taps into Facebook’s Open Graph to help publishers reach new audiences with relevant content.
Tracking how your audience is engaging with your content and brand across digital channels is becoming increasingly important. Here are three ways vendors and publishers are addressing the challenge. Full Story
All signs point to a continuing upward trajectory for e-commerce. As publishers explore ways to integrate commerce and content – through “shoppable” editorial or new forms of commerce-enabled native advertising – they’ll face several challenges.
Once upon a time, journalists looking to get out of the “business” would take a PR job for an agency or a company they used to cover. But flacking is so 1990s. Here are four other career-transition options for journalists who have been RIF’d or just want to apply their skills in areas that offer more opportunities for growth. Full Story
Magazine publishers need to make some hard decisions about their commitment to mobile as content consumption habits shift to smartphones and tablets. The elements required to justify greater investment in mobile development are quickly falling into place. Full Story
What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business.