Monday’s tragedy at the Boston Marathon leads to more introspection about Twitter as a news platform. But smart journalists view Twitter and other social media as a way to augment and amplify their coverage of breaking news, not replace it. Full Story
New tools will help media companies build new newsreaders apps. TrapIt’s Publisher Suite lets publishers create white-label iOS or web applications featuring original and curated contenet. Flipboard’s upgraded app lets anyone create their own theme-based Flipboard magazines.
Publishers are showing more confidence in moving beyond the digital replica, emphasizing a freemium model that exposes more content through social and web integration. August Home Publishing has gone further and completely re-imagined one of its brands around mobile. Full Story
New York magazine's newly designed iPad edition bridges "lean back" and "lean forward" experiences by infusing weekly magazine content with a daily news feed of curated stories. The goal: give readers a reason to come back to the app between issues.
Several announcements and other news coming out of this week’s South by Southwest geekfest are relevant to media. Here’s a recap of 9 happenings that have implications for digital publishing. Full Story
Experimentation with tablet editions is just the beginning of a new era of “intelligent content,” in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read. Full Story
Enhancements to the Mag+ platform enable publishers to start thinking about new ways to design and deliver content for tablets and smartphones. Chief Product Officer Mike Haney says new navigation features enable designs that "don't look and feel like a magazine app at all." Full Story
Publishers that are experimenting with native advertising programs may need to invest in a dedicated editorial team to help brands develop, optimize and publish sponsored content. There’s an urgency to get this right, as brands invest more in native advertising and other content marketing services. Full Story
Remedy Health Media has built a profitable digital business by delivering personalized content to patients - and targeting tools to advertisers. A new website launched with UC Berkeley extends a print newsletter franchise into the digital world. Full Story