Editorial

Blog

Defining Twitter's role in the digital publishing cycle

Monday’s tragedy at the Boston Marathon leads to more introspection about Twitter as a news platform. But smart journalists view Twitter and other social media as a way to augment and amplify their coverage of breaking news, not replace it. Full Story

by Rob O'Regan

April 16, 2013

• Social Media
• Twitter
• Content Strategy

Blog

Tablet as publishing hub?

Indie publishers such as Bullett Media are using the tablet as a launching pad for new business models. Among its offerings: custom interactive ad development for tablet editions. Full Story

by Rob O'Regan

April 9, 2013

• Tablet Publishing
• E-Commerce
• Apps

Blog

New curation models emerge for publishers

New tools will help media companies build new newsreaders apps. TrapIt’s Publisher Suite lets publishers create white-label iOS or web applications featuring original and curated contenet. Flipboard’s upgraded app lets anyone create their own theme-based Flipboard magazines. Full Story

by Rob O'Regan

April 3, 2013

• Tablet Publishing
• Apps
• Curation

Blog

Tablet innovations: social sharing, packet publishing and the 'demizine'

Publishers are showing more confidence in moving beyond the digital replica, emphasizing a freemium model that exposes more content through social and web integration. August Home Publishing has gone further and completely re-imagined one of its brands around mobile. Full Story

by Rob O'Regan

April 1, 2013

• Social Media
• Apps
• Mobile

Blog

How an iPad edition can blend print and web experiences

New York magazine's newly designed iPad edition bridges "lean back" and "lean forward" experiences by infusing weekly magazine content with a daily news feed of curated stories. The goal: give readers a reason to come back to the app between issues. Full Story

by Rob O'Regan

March 28, 2013

• iPad
• Tablet Publishing
• Apps

Blog

SXSW highlights for digital media pros

Several announcements and other news coming out of this week’s South by Southwest geekfest are relevant to media. Here’s a recap of 9 happenings that have implications for digital publishing. Full Story

by Rob O'Regan

March 13, 2013

• LinkedIn
• Apps
• Mobile

Blog

Building a virtuous cycle of design and analytics

Experimentation with tablet editions is just the beginning of a new era of “intelligent content,” in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read. Full Story

by Roger Wood and Evelyn Robbrecht

March 12, 2013

• Metrics
• Mobile
• Design

Blog

Mag+ takes tablet publishing beyond the 'issue' paradigm

Enhancements to the Mag+ platform enable publishers to start thinking about new ways to design and deliver content for tablets and smartphones. Chief Product Officer Mike Haney says new navigation features enable designs that "don't look and feel like a magazine app at all." Full Story

by Rob O'Regan

March 7, 2013

• Apps
• Mobile
• Design

Blog

Native advertising and the role of 'brand editors'

Publishers that are experimenting with native advertising programs may need to invest in a dedicated editorial team to help brands develop, optimize and publish sponsored content. There’s an urgency to get this right, as brands invest more in native advertising and other content marketing services. Full Story

by Rob O'Regan

March 6, 2013

• Org structures
• Marketing services
• Business models

Blog

Digital transition is the right Rx for healthcare publisher

Remedy Health Media has built a profitable digital business by delivering personalized content to patients - and targeting tools to advertisers. A new website launched with UC Berkeley extends a print newsletter franchise into the digital world. Full Story

by Rob O'Regan

February 19, 2013

• Content Strategy
• Targeting
• Business models