Publishers are collecting plenty of data, but many are not using it strategically to grow their business. A new tool from Perfect Market taps into Facebook’s Open Graph to help publishers reach new audiences with relevant content.
Tracking how your audience is engaging with your content and brand across digital channels is becoming increasingly important. Here are three ways vendors and publishers are addressing the challenge. Full Story
There are many reasons why media brands should consider adopting responsive web design. Several magazine and pure-play publishers have already jumped on the responsive bandwagon. Here are eight sites that stand out - on any device. Full Story
B2B media and marketing professionals have to rethink how they serve professionals to develop new customers, products and revenue streams. One of the most effective methods is through customer modeling. Full Story
Magazine publishers need to make some hard decisions about their commitment to mobile as content consumption habits shift to smartphones and tablets. The elements required to justify greater investment in mobile development are quickly falling into place. Full Story
What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business.
Monday’s tragedy at the Boston Marathon leads to more introspection about Twitter as a news platform. But smart journalists view Twitter and other social media as a way to augment and amplify their coverage of breaking news, not replace it. Full Story
New tools will help media companies build new newsreaders apps. TrapIt’s Publisher Suite lets publishers create white-label iOS or web applications featuring original and curated contenet. Flipboard’s upgraded app lets anyone create their own theme-based Flipboard magazines.