Technology

Blog

Using data to drive Facebook referrals

Publishers are collecting plenty of data, but many are not using it strategically to grow their business. A new tool from Perfect Market taps into Facebook’s Open Graph to help publishers reach new audiences with relevant content. Full Story

by Rob O'Regan

May 23, 2013

• Facebook
• Engagement
• Tools

Blog

New methods for measuring & improving audience engagement

Tracking how your audience is engaging with your content and brand across digital channels is becoming increasingly important. Here are three ways vendors and publishers are addressing the challenge. Full Story

by Rob O'Regan

May 21, 2013

• Web Analytics
• Social Media
• Engagement

Blog

What's next for Google SEO?

Penguin 2.0 and ways to keep native advertising out of organic search results are coming from Google as it continues to refine efforts to weed out spam and other low-quality content Full Story

by Rob O'Regan

May 14, 2013

• Content Management
• SEO/SEM

Blog

8 great responsive media sites

There are many reasons why media brands should consider adopting responsive web design. Several magazine and pure-play publishers have already jumped on the responsive bandwagon. Here are eight sites that stand out - on any device. Full Story

by Rob O'Regan

May 9, 2013

• Web design
• Mobile web

Blog

Using data-driven techniques to unlock new customers and revenue

B2B media and marketing professionals have to rethink how they serve professionals to develop new customers, products and revenue streams. One of the most effective methods is through customer modeling. Full Story

by Scott Vaughan

May 1, 2013

• CRM
• Targeting
• Business models

Blog

Publishers need to get their apps in gear

Magazine publishers need to make some hard decisions about their commitment to mobile as content consumption habits shift to smartphones and tablets. The elements required to justify greater investment in mobile development are quickly falling into place. Full Story

by Rob O'Regan

April 23, 2013

• Smartphones
• Apps
• Mobile web

Blog

4 key elements of a digital media business

What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business. Full Story

by Rob O'Regan

April 17, 2013

• Content Strategy
• Engagement
• Business models

Blog

Defining Twitter's role in the digital publishing cycle

Monday’s tragedy at the Boston Marathon leads to more introspection about Twitter as a news platform. But smart journalists view Twitter and other social media as a way to augment and amplify their coverage of breaking news, not replace it. Full Story

by Rob O'Regan

April 16, 2013

• Social Media
• Twitter
• Content Strategy

Blog

Tablet as publishing hub?

Indie publishers such as Bullett Media are using the tablet as a launching pad for new business models. Among its offerings: custom interactive ad development for tablet editions. Full Story

by Rob O'Regan

April 9, 2013

• Tablet Publishing
• E-Commerce
• Apps

Blog

New curation models emerge for publishers

New tools will help media companies build new newsreaders apps. TrapIt’s Publisher Suite lets publishers create white-label iOS or web applications featuring original and curated contenet. Flipboard’s upgraded app lets anyone create their own theme-based Flipboard magazines. Full Story

by Rob O'Regan

April 3, 2013

• Tablet Publishing
• Curation
• Mobile web