Technology

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Scout unbundles analytics platform, adds predictive tools

Publishers managing subscription-based programs need ways to measure and track performance - and identify where the opportunities are for more sales. Scout Analytics' new offerings provide more flexible price points and advanced "propensity metrics." Full Story

by Rob O'Regan

March 20, 2013

• Web Analytics
• Subscription Management
• Events

Blog

SXSW highlights for digital media pros

Several announcements and other news coming out of this week’s South by Southwest geekfest are relevant to media. Here’s a recap of 9 happenings that have implications for digital publishing. Full Story

by Rob O'Regan

March 13, 2013

• Web CMS
• Apps
• Mobile

Blog

Building a virtuous cycle of design and analytics

Experimentation with tablet editions is just the beginning of a new era of “intelligent content,” in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read. Full Story

by Roger Wood and Evelyn Robbrecht

March 12, 2013

• Web Analytics
• Metrics
• Mobile

Blog

Mag+ takes tablet publishing beyond the 'issue' paradigm

Enhancements to the Mag+ platform enable publishers to start thinking about new ways to design and deliver content for tablets and smartphones. Chief Product Officer Mike Haney says new navigation features enable designs that "don't look and feel like a magazine app at all." Full Story

by Rob O'Regan

March 7, 2013

• Tablet Publishing
• Smartphones
• Mobile

Blog

The Atlantic builds out its 'big data' plan

Looking to add more science to the sales side of its business, The Atlantic hires Breaking Media co-founder David Minkin as associate publisher overseeing ad ops and technology. The goal is to drive business growth by better leveraging data for ad products and programs. Full Story

by Rob O'Regan

March 4, 2013

• Personnel moves
• Org structures
• HR

Blog

As digital traffic booms, Forbes evolves its ad revenue model

The reinvention of Forbes Media extends well beyond its content model. The business side of the house is in transition as well as the business publisher seeks to diversify its ad products and keep pace with the growth of the digital audience. Full Story

by Rob O'Regan

February 21, 2013

• Advertising
• Web
• Business models

Blog

Tablets take off; will media innovation follow?

As tech innovation shifts from PCs to tablets, publishers have a prime opportunity to build a sustainable new revenue stream. The challenges lie in creating a consistently compelling tablet "experience" and developing better ways to measure an increasingly multichannel audience. Full Story

by Rob O'Regan

February 12, 2013

• iPad
• Tablet Publishing
• Design

Blog

Dwell Media eyes a future of 'contextual commerce'

The concept of integrating content and commerce appeals to Dwell Media President Michela O'Connor Abrams, who aspires to turn the magazine brand into a "design department store." The latest experiment with e-commerce is part of Dwell's evolving multiplatform approach to engaging its audience of design enthusiasts. Full Story

by Rob O'Regan

February 5, 2013

• Content Strategy
• Web
• Business models

Blog

Audience data opens up new revenue doors for publishers

Premium publishers offer increasingly sophisticated targeting/retargeting programs, leveraging their first-party data to offer deeper audience insights to advertisers. Here’s how IDG, Farm Journal Media and Hearst’s Jumpstart Automotive Group are turning data into dollars. Full Story

by Rob O'Regan

January 31, 2013

• Advertising
• Marketing services
• Behavioral targeting

Blog

6 ways to use a Google+ Hangout

Google+ is gaining steam as a social platform, and its Hangout video chat feature has some real utility for media companies. Here are a half-dozen ways you can use Hangouts to attract and engage viewers or collaborate internally. Full Story

by Rob O'Regan

January 29, 2013

• Video
• Social Media
• Content Strategy