Publishers managing subscription-based programs need ways to measure and track performance - and identify where the opportunities are for more sales. Scout Analytics' new offerings provide more flexible price points and advanced "propensity metrics." Full Story
Several announcements and other news coming out of this week’s South by Southwest geekfest are relevant to media. Here’s a recap of 9 happenings that have implications for digital publishing. Full Story
Experimentation with tablet editions is just the beginning of a new era of “intelligent content,” in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read. Full Story
Enhancements to the Mag+ platform enable publishers to start thinking about new ways to design and deliver content for tablets and smartphones. Chief Product Officer Mike Haney says new navigation features enable designs that "don't look and feel like a magazine app at all." Full Story
Looking to add more science to the sales side of its business, The Atlantic hires Breaking Media co-founder David Minkin as associate publisher overseeing ad ops and technology. The goal is to drive business growth by better leveraging data for ad products and programs. Full Story
The reinvention of Forbes Media extends well beyond its content model. The business side of the house is in transition as well as the business publisher seeks to diversify its ad products and keep pace with the growth of the digital audience.
As tech innovation shifts from PCs to tablets, publishers have a prime opportunity to build a sustainable new revenue stream. The challenges lie in creating a consistently compelling tablet "experience" and developing better ways to measure an increasingly multichannel audience. Full Story
The concept of integrating content and commerce appeals to Dwell Media President Michela O'Connor Abrams, who aspires to turn the magazine brand into a "design department store." The latest experiment with e-commerce is part of Dwell's evolving multiplatform approach to engaging its audience of design enthusiasts. Full Story
Premium publishers offer increasingly sophisticated targeting/retargeting programs, leveraging their first-party data to offer deeper audience insights to advertisers. Here’s how IDG, Farm Journal Media and Hearst’s Jumpstart Automotive Group are turning data into dollars.
Google+ is gaining steam as a social platform, and its Hangout video chat feature has some real utility for media companies. Here are a half-dozen ways you can use Hangouts to attract and engage viewers or collaborate internally. Full Story