Publishers managing subscription-based programs need ways to measure and track performance - and identify where the opportunities are for more sales. Scout Analytics' new offerings provide more flexible price points and advanced "propensity metrics." Full Story
In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that stood out.
Next Issue Media continues to build momentum behind its digital magazine subscription service. As it adds titles and grows its subscriber base, it’s also readying important enhancements to its newsstand app, including social sharing and personalization. Full Story
Digital brands, particularly commerce sites, continue to adopt Pinterest-like designs to showcase image-heavy content. The Pinterest model could serve as a template for magazine publishers branching out into e-commerce and social commerce. Full Story
Forbes is pioneering a new approach to publishing in the digital age – but that doesn’t mean it’s gone ‘digital first,’ Chief Product Officer Lewis D’Vorkin says. He also disputes the notion that Forbes is turning into a content farm. Full Story
Forbes' 2-year-old AdVoice program, which allows marketers to commingle their own blog posts with staff editorial content, proves that an audience values information from knowledgeable authors – regardless of the source. "We're building a newsroom for brands," Chief Product Officer Lewis D'Vorkin says.
The sea change brought on by social media has forced publishers to quickly ramp up their expertise about all things social – from content to audience development to measurement. Most will tell you they have a long way to go in building out these internal competencies. But at least two - IDG and Meredith - have leveraged their expertise into marketing service lines.
Say Media is expanding beyond its ad network roots with an aggressive strategy to create vertically focused destination sites. It's the type of diversified revenue model that's gaining traction among a variety of publishers. The trick is minimizing the tension between chasing page views and creating quality brands.
Pinfluencer is the latest startup to launch an analytics service for tracking Pinterest activity and engagement, with an emphasis on e-commerce drivers. “Pinning is an ROI action,” CEO Sharad Verma says. Full Story
Magazine brands are finding pockets of success with digital programs, but most have yet to tie all the pieces together effectively for their advertisers. L2's latest research highlights the need for consumer brands to begin monetizing - and integrating - all of their digital channels.