Business models

Blog

4 career transitions for journalists

Once upon a time, journalists looking to get out of the “business” would take a PR job for an agency or a company they used to cover. But flacking is so 1990s. Here are four other career-transition options for journalists who have been RIF’d or just want to apply their skills in areas that offer more opportunities for growth. Full Story

by Rob O'Regan

May 8, 2013

• Job skills
• Marketing services
• Business models

Blog

Using data-driven techniques to unlock new customers and revenue

B2B media and marketing professionals have to rethink how they serve professionals to develop new customers, products and revenue streams. One of the most effective methods is through customer modeling. Full Story

by Scott Vaughan

May 1, 2013

• CRM
• Targeting
• Business models

Blog

Reverse product placement and other innovations

We’ve been following the trend of brands becoming publishers – aka content marketing – for a while now. It’s time for publishers to start acting like brands by adopting a more customer-centric approach. Publishers that think differently – and much more broadly – about their audience's needs will find many new opportunities for innovation. Full Story

by Rob O'Regan

April 30, 2013

• Content Strategy
• Partnerships
• Products

Blog

4 key elements of a digital media business

What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business. Full Story

by Rob O'Regan

April 17, 2013

• LinkedIn
• Content Strategy
• Business models

Blog

Winds of change blow more briskly through B2B media

A couple of interesting announcements this week, including the merger between ABM and the Software & Information Industry Association, underscore the rapid pace of change that is sweeping through B2B media – and the increasing urgency behind publishers’ transition to diversified, digital-driven business models. Full Story

by Rob O'Regan

April 11, 2013

• Org structures
• M&A
• Business models

Blog

As marketers become publishers, how will media brands adapt?

Much of the discussion around native advertising ignores a larger trend: Marketers going direct to readers and building their own audiences, cutting publishers out entirely except to rent their traffic and push clicks to their own media. How can publishers adapt to this shift? Full Story

by David Churbuck

April 10, 2013

• Custom media
• Marketing services
• Business models

Blog

Can data improve your trustability?

As trust in media and other businesses declines, publishers have an opportunity to use the data they're collecting about their audience to improve loyalty by delivering better service - not just better ad targeting or lead generation. Full Story

by Rob O'Regan

March 19, 2013

• CRM
• Business models

Blog

Media companies must take a stand on audience value

Premium publishers must re-evaluate their value proposition, positioning themselves as the highest quality environments for brand engagement – and then turning that engagement into real economic value. Full Story

by Mark Yackanich

March 14, 2013

• Paid Content
• Marketing services
• Business models

Blog

Native advertising and the role of 'brand editors'

Publishers that are experimenting with native advertising programs may need to invest in a dedicated editorial team to help brands develop, optimize and publish sponsored content. There’s an urgency to get this right, as brands invest more in native advertising and other content marketing services. Full Story

by Rob O'Regan

March 6, 2013

• Custom media
• Advertising
• Marketing services

Blog

As digital traffic booms, Forbes evolves its ad revenue model

The reinvention of Forbes Media extends well beyond its content model. The business side of the house is in transition as well as the business publisher seeks to diversify its ad products and keep pace with the growth of the digital audience. Full Story

by Rob O'Regan

February 21, 2013

• Advertising
• Web
• Business models