Ad networks

Blog

Real-time bidding attracts mobile advertisers

Real-time bidding is getting more traction in the advertising industry, most recently with mobile advertising companies. Admeld expects RTB ad spend to almost double this year. Full Story

by Ellie Behling

February 24, 2011

• Ad networks
• Advertising
• Behavioral targeting

Blog

Ad optimizer aims to outperform Google AdSense

ignitAd joins the market of ad optimization tools with a new self-service platform for publishers. The company says it can out-perform Google AdSense to get mid-sized publishers higher CPMs. Full Story

by Ellie Behling

January 26, 2011

• Ad Serving
• Yield management
• Advertising

Blog

Publishers get more self-regulation choices for online advertising

The Digital Advertising Alliance certified more providers to self-regulate online advertising. Are publishers and advertisers moving fast enough to protect consumer privacy? Full Story

by Ellie Behling

January 21, 2011

• Ad networks
• Privacy
• Behavioral targeting

article

Tips for taking control of your audience data

Before you can think about better ways to monetize your audience, you have to plug the leaks. Here are five steps to help you make the most of your audience data. Full Story

by Ellie Behling

December 30, 2010

• Ad networks
• Data products
• Targeting

article

Video 'matchmaking' platform connects consumers with advertisers

AdGenesis and AdMatch technology offers rewards in exchange for an opt-in. The company’s CEO claims the platform improves brand awareness and clickthrough rates. Full Story

by Rob O'Regan

December 8, 2010

• Ad Serving
• Video
• Ad networks

Blog

What is Google doing to your ad inventory?

Google continues to grow its share of the display advertising ecosystem. Should this raise red flags for publishers? Full Story

by Ellie Behling

November 24, 2010

• Ad Serving
• Ad networks
• Advertising

Blog

Tracking iAd's progress

Apple's advertising platform is off to a slow start, with some brands ramping up - and some pulling out. An update on the creative, the costs and the return on advertisers' investments. Full Story

by Rob O'Regan

November 11, 2010

• Smartphones
• Advertising
• Mobile

Blog

Publishers struggle to sell mobile ad inventory

A new study serves as a reminder that mobile is a new medium: Publishers are toying with mobile monetization strategies and advertisers are hesitant to dive in. Full Story

by Ellie Behling

October 15, 2010

• Mobile web
• Advertising
• Mobile

Blog

The display advertising ecosystem: just as confusing as you thought

The alphabet soup of advertising service providers — DSPs, DMPs, SSPs, etc., etc. — makes for a confounding technology landscape. LUMA Partners tries to bring some order to the chaos. Full Story

by Ellie Behling

October 11, 2010

• Ad Serving
• Ad networks
• Data products

article

A call to action for mobile investment

Resources and skills remain obstacles for developing a successful mobile strategy, but in such a high-demand market the worst thing you can do is wait. Full Story

by Rob O'Regan

October 1, 2010

• Ad networks
• Apps
• Advertising