Ad Serving
Ad serving technologies and workflow
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A lack of industry movement toward responsive ads makes a publisher's transition to HTML5 and responsive UI a bit more problematic. For now, companies such as New York Media and IDG are using workarounds to resize the ads in their new environments. Full Story
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An upgrade to Flite's cloud-based platform enables publishers to create unique display ad products for brands. Flite's app store provides a hub for integrating a variety of interactive features, from social coupons to live chat, into display ads. Full Story
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Can publishers help brands improve storytelling and the power of engagement, while maintaining their own unique value propositions? They can – if they look to the cloud. Full Story
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The IAB’s Impression Exchange standard is still in beta, two years after it was first published. Can publishers and ad server providers break the logjam and increase adoption? The next several months are critical. Full Story
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The Interactive Advertising Bureau and its partners are chipping away at a three-year-old initiative to streamline the online media buying process through standardized RFPs, proposals and insertion orders. A centralized registry is in the works, with an expanded beta program on the way.
Full Story
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Now called "Flite," the tech startup is repositioning around its cloud-based display advertising technology that integrates brand, publisher and social content. Full Story
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ignitAd joins the market of ad optimization tools with a new self-service platform for publishers. The company says it can out-perform Google AdSense to get mid-sized publishers higher CPMs. Full Story
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AdGenesis and AdMatch technology offers rewards in exchange for an opt-in. The company’s CEO claims the platform improves brand awareness and clickthrough rates. Full Story
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Self-regulation efforts to protect consumer privacy just aren't cutting it, according to the FTC. The agency's proposed guidelines - including a Do Not Track opt out - have some in the online publishing industry on edge. Full Story
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Google continues to grow its share of the display advertising ecosystem. Should this raise red flags for publishers? Full Story
