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Using data to drive Facebook referrals

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As digital subscription models take hold, the focu...

E-Book

Reinventing Revenue: How publishers are changing the game

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4 key elements of a digital media business

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Using data to grow out of that awkward print-to-di...

Rich Media

Rich media ads drive better results for advertisers and can dramatically increase the value of a magazine or newspaper website's ad inventory.

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ConceptShare looks to streamline the creative development process

'Creative operations management' platform makes it easier for publishers, brands and agencies to collaborate on digital assets. The goal: improve creative teams' review, revision and approval cycles. Full Story

by Rob O'Regan

November 8, 2012

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Mobile push gains new tools for better ads

As magazine and news publishers put more emphasis on mobile, mobile-optimized ad tools and platforms are increasing as well. On Tuesday, Flite officially launched a version of its ad-creation platform for iOS devices. Publishers feel an urgency to build premium ad solutions as their mobile traffic increases. Full Story

by Rob O'Regan

October 2, 2012

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3 ways to boost your digital business

Publishers continue to evolve beyond display advertising to fuel their digital brands. Startups and established media companies alike are experimenting with new ways to diversify their digital revenue. Here are three examples of how publishers are innovating. Full Story

by Rob O'Regan

August 16, 2012

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How ESPN and Mediaite use curation to increase video traffic

Online video sounds like such a honeypot when you look at the trends, but the devil is in the details. Many web video efforts fall short in the most important area, viewership. Here's a look at the tactics two media brands use to affordably increase video traffic. Full Story

by Prescott Shibles

April 25, 2012

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Flite pushes real-time, interactive display advertising

An upgrade to Flite's cloud-based platform enables publishers to create unique display ad products for brands. Flite's app store provides a hub for integrating a variety of interactive features, from social coupons to live chat, into display ads. Full Story

by Rob O'Regan

February 29, 2012

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AOL ramps up its premium ad pitch

AOL expects to triple the number of publishers supporting its large-format Pictela and Project Devil display ads as it expands distribution of the ads through its Advertising.com network. Full Story

by Rob O'Regan

December 12, 2011

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With Byte, TechWeb sees a test bed for innovation

The newly re-launched Byte website extends the tech publisher’s audience reach while giving new life to a dormant brand. Chief Content Officer David Berlind sees opportunities for differentiation through rich media and contextual targeting. Full Story

by Rob O'Regan

August 9, 2011

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Survey: Digital video gaining bigger piece of advertising pie

More TV and display advertising dollars are shifting to online video, according to BrightRoll’s third annual Online Video Advertising Report. Full Story

by Rob O'Regan

May 3, 2011

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CAPTCHAs capture another advertising opportunity

One of display advertising's recent innovations is putting ads in CAPTCHAs. Solve Media is unveiling a new service designed for large publishers interested in monetizing this part of their sites. Full Story

by Ellie Behling

April 5, 2011

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Pre-app video advertising ups engagement for Nylon magazine

Video ads are one way to take advantage of the engagement levels of mobile advertising. Young women's magazine Nylon is experimenting with pre-app commercials. Full Story

by Ellie Behling

March 18, 2011

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Rich Media

ConceptShare looks to streamline the creative development process

Mobile push gains new tools for better ads

3 ways to boost your digital business

How ESPN and Mediaite use curation to increase video traffic

Flite pushes real-time, interactive display advertising

AOL ramps up its premium ad pitch

With Byte, TechWeb sees a test bed for innovation

Survey: Digital video gaining bigger piece of advertising pie

CAPTCHAs capture another advertising opportunity

Pre-app video advertising ups engagement for Nylon magazine