Rich Media

Rich media ads drive better results for advertisers and can dramatically increase the value of a magazine or newspaper website's ad inventory.

A call - and new tools - for HTML5 ads

The ongoing shift by advertisers and agencies to buy audiences instead of specific publisher sites, along with the rapid rise of the mobile web, may serve as the converging forces that push HTML5 ads into the mainstream. But the shift also creates a new series of challenges across a fragmented ecosystem that’s not designed for multi-screen advertising. Full Story
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