Rich Media

Rich media ads drive better results for advertisers and can dramatically increase the value of a magazine or newspaper website's ad inventory.

Just say no to autoplay video

When did autoplay video ads become accepted practice? Marketers may love autoplay ads, but users generally despise them. Facebook's plan to launch autoplay ads is the continuation of a disturbing trend for anyone holding out hope that advertisers and publishers actually care about the user experience. Full Story

A call - and new tools - for HTML5 ads

The ongoing shift by advertisers and agencies to buy audiences instead of specific publisher sites, along with the rapid rise of the mobile web, may serve as the converging forces that push HTML5 ads into the mainstream. But the shift also creates a new series of challenges across a fragmented ecosystem that’s not designed for multi-screen advertising. Full Story
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