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4 key elements of a digital media business

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Reinventing Revenue: How publishers are changing the game

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Publishers need to get their apps in gear

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Defining Twitter's role in the digital publishing cycle

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Can data improve your trustability?

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Native advertising: A fine line between 'innovativ...

Advertising

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Lessons from The Atlantic's sponsored content controversy

The Atlantic made an admittedly misguided decision to run a sponsored post from the Church of Scientology. Three key missteps should serve as lessons for publishers looking to grow sponsored content or other native advertising programs. Full Story

by Rob O'Regan

January 15, 2013

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The digital tinkering continues - and that's a good thing

Early indications of a tipping point as digital revenues catch up to print at leading brands. As publishers experiment with new products and services, can they continue to turn digital dimes into real dollars? Full Story

by Rob O'Regan

January 9, 2013

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7 compelling case studies

In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that stood out. Full Story

by eMedia Vitals Staff

December 20, 2012

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Paywalls are a short-term fix, not a long-term solution

Media companies shouldn’t have to choose between paid content and ad-supported digital business models. The reality is, they’ll probably need elements of both to survive. Full Story

by Rob O'Regan

November 27, 2012

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Now blogging on Boston.com: Advertisers

The Globe's "Insights" program puts a new spin on native advertising by letting local brands syndicate their blogs and other social media content on Boston.com. Dedicated pages include social sharing tools and company information and are optimized for mobile. Full Story

by Rob O'Regan

November 13, 2012

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'Native' ads disrupt the digital advertising model

Sponsorships, advertorials, branded content – whatever you call them, these programs are changing the publisher-advertiser relationship. Unanswered questions: Are native ads scalable? Are they effective? And are they ethical? Full Story

by Rob O'Regan

November 5, 2012

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Lesson from Newsweek: Embrace disruption

As Newsweek transitions to a digital-only brand, it’s easy to characterize its wounds as largely self-inflicted. But publishers should not ignore the broader message about the unsustainability of print-centric models as consumer habits change and ad dollars shift. Full Story

by Rob O'Regan

October 22, 2012

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Advertising Week highlights digital transition

The rise of digital - particularly mobile and social media - was a common theme through many panels and sessions at this week's Advertising Week in New York. The roles of publishers, brands and agencies in this evolving ecosystem are still forming. Full Story

by Rob O'Regan

October 5, 2012

Advertising

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Mobile push gains new tools for better ads

As magazine and news publishers put more emphasis on mobile, mobile-optimized ad tools and platforms are increasing as well. On Tuesday, Flite officially launched a version of its ad-creation platform for iOS devices. Publishers feel an urgency to build premium ad solutions as their mobile traffic increases. Full Story

by Rob O'Regan

October 2, 2012

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Atlantic Media's Quartz pushes the digital ad envelope

Quartz is pushing rich media and branded content as an alternative to ineffective banners and other "commoditized" advertising. Publisher Jay Lauf says the goal is to give brands "a painbrush and a wider canvas to paint on." Full Story

by Rob O'Regan

September 28, 2012