All signs point to a continuing upward trajectory for e-commerce. As publishers explore ways to integrate commerce and content – through “shoppable” editorial or new forms of commerce-enabled native advertising – they’ll face several challenges.
We’ve been following the trend of brands becoming publishers – aka content marketing – for a while now. It’s time for publishers to start acting like brands by adopting a more customer-centric approach. Publishers that think differently – and much more broadly – about their audience's needs will find many new opportunities for innovation. Full Story
What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business.
Monday’s tragedy at the Boston Marathon leads to more introspection about Twitter as a news platform. But smart journalists view Twitter and other social media as a way to augment and amplify their coverage of breaking news, not replace it. Full Story
Remedy Health Media has built a profitable digital business by delivering personalized content to patients - and targeting tools to advertisers. A new website launched with UC Berkeley extends a print newsletter franchise into the digital world. Full Story
The concept of integrating content and commerce appeals to Dwell Media President Michela O'Connor Abrams, who aspires to turn the magazine brand into a "design department store." The latest experiment with e-commerce is part of Dwell's evolving multiplatform approach to engaging its audience of design enthusiasts. Full Story
Google+ is gaining steam as a social platform, and its Hangout video chat feature has some real utility for media companies. Here are a half-dozen ways you can use Hangouts to attract and engage viewers or collaborate internally. Full Story
With the explosive growth of digital video, more publishers are getting into the game. Turning online video into a successful venture involves four critical elements: creative, production, monetization and marketing.
Here's the real lesson from Deadspin's investigative scoop: Having disrupted the traditional news-gathering ecosystem, digital upstarts are now taking aim at traditional media's core: original reporting. Full Story
The Atlantic made an admittedly misguided decision to run a sponsored post from the Church of Scientology. Three key missteps should serve as lessons for publishers looking to grow sponsored content or other native advertising programs. Full Story