Digital magazine editions continue to gain traction. Adobe on Tuesday announced that downloads of magazine editions created with its Digital Publishing Suite have increased 115% year over year, and DPS-created apps have three times as many unique monthly readers as they did a year ago. Average time spent per issue is 50 minutes. Full Story
What began as an experiment has turned into a full-fledged brand. Atlantic Media on Tuesday announced that it is re-launching its Atlantic Wire news site with a new name (The Wire), new ad units and a new responsive design. Atlantic President M. Scott Havens is confident there's room for a '21st-century, socially enabled news platform.' Full Story
In an industry built on scale, small publishers can still develop a sustainable business model - it will just look a lot different from the ad-supported models that digital upstarts such as Vox Media and Vice are looking to build. Smaller publishers require a more diverse mix of products and services that advertisers -- and readers -- are willing to pay for. Full Story
Rants about the pay scale (or lack thereof) for freelance journalists are as predictable as the change of seasons in New England. The issue is complex, but not all that complicated to solve. Here’s a simple 3-step guide to help publishers decide who gets paid among your outside contributors and who doesn’t. Full Story
The digital publishing industry is kicking off some positive vibes. Online ad revenue is surging. Magazine closures are decreasing. And there are other, less tangible signs that publishers' print-to-digital shift is gathering momentum as cultures and business models evolve. Full Story
There’s an increasing gap between the amount of information being created and the content that people are able and willing to consume. Publishers can rise above the clutter by creating quality content delivered on a routine basis. Author and consultant Andrew Davis offers five tips for attracting and retaining a loyal audience. Full Story
IBT Media will launch a new B2B site next month that editorial director Tom Steinert-Threlkeld says will emphasize "professional education in the form of compelling journalism." But can a site focused on original, evergreen content succeed in the land of listicles and CPM pricing? Full Story
Stat geek Nate Silver says there’s a gap between the promise and the reality of “big data.” Speaking at Hubspot’s Inbound conference in Boston, Silver, recently hired by ESPN, offered four suggestions for improving the insights and outcomes that businesses can get out of data analysis. Full Story
Critics routinely slam media for publishing provocative content to drive CPMs. There’s a growing call for long-form and other “quality” content. But there’s one problem: for most digital publishers, page views still pay the bills.
Agile content that can be ripped, respliced and adapted across different platforms and multiple languages is no longer an option for publishers. It’s a necessity. Here's how to define and execute a successful content conversion strategy.