Google's year-old encrypted-search feature has had a chilling effect on publishers’ ability to track organic search referral terms, according to new research from Optify. 'Not provided' referrals now account for almost 40% of traffic data to B2B sites. Full Story
HubSpot co-founder Dharmesh Shah says content creators should stop worrying about Penguin and Panda and focus on raising the quality bar. Oh, and a Google+ profile won't hurt your rankings, either. Full Story
Developing a personalization strategy for your website requires more than just a good ontology and some sophisticated algorithms (although those definitely help). Here are four things to keep in mind as you map out a plan to create a more personal user experience. Full Story
Three projects from The Washington Post Co.'s WaPo Labs – Trove, Social Reader and Personal Post – provide some valuable insights about what the future of personalized content may look like. The key, WaPo Chief Digital Officer Vijay Ravindran says, is 'creating an intuitive experience that doesn't feel like work.' Full Story
Forbes' 2-year-old AdVoice program, which allows marketers to commingle their own blog posts with staff editorial content, proves that an audience values information from knowledgeable authors – regardless of the source. "We're building a newsroom for brands," Chief Product Officer Lewis D'Vorkin says.
The Los Angeles-based startup's software augments existing content management systems with semantic search technology that finds relevant digital content based on a big data taxonomy. The service targets media companies and content marketers.
IDG's Consumer & SMB group needed to update its bloated, inflexible publishing systems to consolidate platforms and improve efficiencies across three brands. It opted for a home-grown system leveraging HMTL5 and responsive design. Is this the model of a digital-first future? Full Story
HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the tools mature, media companies are finding it easier to justify investing in HTML5 development. Full Story
By continuously and seamlessly using knowledge about your web visitors’ preferences and activities, you can create websites that are easy to use and offer a broader mix of products – some of which your audience might even believe are worth paying for. Full Story