New tools will help media companies build new newsreaders apps. TrapIt’s Publisher Suite lets publishers create white-label iOS or web applications featuring original and curated contenet. Flipboard’s upgraded app lets anyone create their own theme-based Flipboard magazines.
In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that stood out.
Our top 10 posts of 2012 crystallize the year’s major trends for media companies. The big-picture themes were about transition and transformation. The micro-trends involved how publishers are leveraging tools (HTML5), techniques (curation) and social platforms (Pinterest) to attract and retain audiences. Full Story
Developing a personalization strategy for your website requires more than just a good ontology and some sophisticated algorithms (although those definitely help). Here are four things to keep in mind as you map out a plan to create a more personal user experience. Full Story
Three projects from The Washington Post Co.'s WaPo Labs – Trove, Social Reader and Personal Post – provide some valuable insights about what the future of personalized content may look like. The key, WaPo Chief Digital Officer Vijay Ravindran says, is 'creating an intuitive experience that doesn't feel like work.' Full Story
The Los Angeles-based startup's software augments existing content management systems with semantic search technology that finds relevant digital content based on a big data taxonomy. The service targets media companies and content marketers.
As media companies experiment with curation models, they would do well to keep on eye on non-traditional publishers that are using content curation to edge into their space. Here are three that are pushing innovative approaches to curation and community-building. Full Story
Curation is becoming commonplace in digital media, but best practices are still evolving. Here are three ways media companies are experimenting with curation to expand content offerings or audience reach.
Reddit is more than a social media traffic generator; it's a community whose feedback can be more valuable than the pageviews it generates. The bans of The Atlantic and Businessweek demonstrate how pageview journalism may be causing some magazines and newspapers to employ "black-hat" social media practices to gain pageviews while losing social media credibility. Full Story
Most aggregation apps go wide. The Magazine Channel from Publishers Press goes deep by aggregating licensed content from a variety of special-interest publishers in categories such as landscaping, travel, hunting/fishing and healthcare.