Can the BuzzFeed model work for niche audiences? Parent Media Group (PMG) believes so, as it targets young moms with a mix of social-friendly content and commerce, built on a foundation of audience data that fuels “immersive” targeting programs for brands. Full Story
Forbes has famously and dramatically transitioned its online business model over the past two-plus years. The premium publisher is taking on more characteristics of a content farm as it brings on more external contributors and pumps up its traffic. But is this model sustainable?
As media companies experiment with curation models, they would do well to keep on eye on non-traditional publishers that are using content curation to edge into their space. Here are three that are pushing innovative approaches to curation and community-building. Full Story
Pinterest is a 'virtual pinboard' that lets brands and individual users share articles and photos around a particular topic. It's a natural extension for lifestyle and other enthusiast brands looking for new ways to connect with their audiences.
Ladies Home Journal raised the bar on user-generated content by revamping its print editions around reader submissions. Here are six reasons why consumer and B2B publishers alike will continue to embrace the concept of crowdsourced editorial. Full Story
Storify has been one the more exciting new journalism tools of the year. Co-founders Xavier Damman and Burt Herman explain how media companies are using — or could be using — the platform to tell stories in new ways. Full Story
Bloggers, once viewed as a threat to traditional publishers, are now an integral part of many content sites. Real Simple used indie bloggers to grow traffic; could the strategy work for other media companies? Full Story
Ranker is a cross between a Q&A platform and a social site. How has the start-up built its increasingly large audience? Here are four things Ranker does well that hold lessons for any publisher. Full Story