E-Commerce

Blog

Media's role in the digital commerce revolution

All signs point to a continuing upward trajectory for e-commerce. As publishers explore ways to integrate commerce and content – through “shoppable” editorial or new forms of commerce-enabled native advertising – they’ll face several challenges. Full Story

by Rob O'Regan

May 16, 2013

• E-Commerce
• Content Strategy

Blog

Tablet as publishing hub?

Indie publishers such as Bullett Media are using the tablet as a launching pad for new business models. Among its offerings: custom interactive ad development for tablet editions. Full Story

by Rob O'Regan

April 9, 2013

• Tablet Publishing
• E-Commerce
• Apps

Blog

Dwell Media eyes a future of 'contextual commerce'

The concept of integrating content and commerce appeals to Dwell Media President Michela O'Connor Abrams, who aspires to turn the magazine brand into a "design department store." The latest experiment with e-commerce is part of Dwell's evolving multiplatform approach to engaging its audience of design enthusiasts. Full Story

by Rob O'Regan

February 5, 2013

• E-Commerce
• Web
• Business models

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Does commerce hold the keys to tablet success?

New data points about the growth of mobile - and mobile commerce in particular - underscore the need for publishers to up their investments in content development for tablets. Platform providers such as Mag+ are adding commerce functionality to their tools to ease the transition. Full Story

by Rob O'Regan

December 6, 2012

• E-Commerce
• Tablet Publishing
• Mobile

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Are you reaching the 'buy later' crowd?

Shoppers who don’t buy now but will buy later are vastly underserved in the digital space. Online marketers have an opportunity to engage with (and convert) this audience through retargeting and other techniques. Full Story

by Michael Maggio

September 25, 2012

• E-Commerce
• Targeting
• Tactics

Blog

Taking stock of social media

Measuring the impact of social media remains elusive. While there's no magic formula, there's still value in the information media companies are collecting about how their audiences use social media. What we're learning is that success may be driven less by content and more by contests, commerce and games. Full Story

by Rob O'Regan

August 30, 2012

• E-Commerce
• Engagement
• Community

Blog

Can tablet commerce help publishers break free of the magazine paradigm?

As magazine publishers plot out their strategies for tablet editions, support for online shopping must be front and center in their thinking. Regardless of the audience or the industry – from consumer fashion to heavy equipment – tablet publishing will increasingly revolve around commerce. Full Story

by Rob O'Regan

August 23, 2012

• E-Commerce
• Tablet Publishing
• Content Strategy

Blog

3 e-commerce success stories

The e-commerce market continues to grow despite an uncertain economy. Increasingly, publishers are in position to extend their editorial brands into digital content and merchandise sales. Recent moves from F+W, Thrillist and Techdirt underscore media companies' embrace of e-commerce business models. Full Story

by Rob O'Regan

August 21, 2012

• Data products
• Content Strategy
• Business models

Blog

How to fix About.com and diversify its online revenues

About.com's recent revenue challenges are a great lesson to the rest of us: Relying on one revenue stream is a recipe for disruption and decline. The good news for About.com (and the rest of us) is that there are more options now than ever to help foster revenue diversification. Full Story

by Prescott Shibles

August 9, 2012

• E-Commerce
• Advertising
• Business models

Blog

4 new tools to help monetize your content

There’s a lot of talk about "stacking dimes" - the concept of driving digital revenue through a wide variety of products and services. Let’s take a look at some of these dimes, in the form of tools media companies can deploy online to capture incremental revenues. Full Story

by Rob O'Regan

July 19, 2012

• Social Media
• Business models
• Tactics