All signs point to a continuing upward trajectory for e-commerce. As publishers explore ways to integrate commerce and content – through “shoppable” editorial or new forms of commerce-enabled native advertising – they’ll face several challenges.
The concept of integrating content and commerce appeals to Dwell Media President Michela O'Connor Abrams, who aspires to turn the magazine brand into a "design department store." The latest experiment with e-commerce is part of Dwell's evolving multiplatform approach to engaging its audience of design enthusiasts. Full Story
New data points about the growth of mobile - and mobile commerce in particular - underscore the need for publishers to up their investments in content development for tablets. Platform providers such as Mag+ are adding commerce functionality to their tools to ease the transition.
Shoppers who don’t buy now but will buy later are vastly underserved in the digital space. Online marketers have an opportunity to engage with (and convert) this audience through retargeting and other techniques. Full Story
Measuring the impact of social media remains elusive. While there's no magic formula, there's still value in the information media companies are collecting about how their audiences use social media. What we're learning is that success may be driven less by content and more by contests, commerce and games. Full Story
As magazine publishers plot out their strategies for tablet editions, support for online shopping must be front and center in their thinking. Regardless of the audience or the industry – from consumer fashion to heavy equipment – tablet publishing will increasingly revolve around commerce.
The e-commerce market continues to grow despite an uncertain economy. Increasingly, publishers are in position to extend their editorial brands into digital content and merchandise sales. Recent moves from F+W, Thrillist and Techdirt underscore media companies' embrace of e-commerce business models. Full Story
About.com's recent revenue challenges are a great lesson to the rest of us: Relying on one revenue stream is a recipe for disruption and decline. The good news for About.com (and the rest of us) is that there are more options now than ever to help foster revenue diversification. Full Story
There’s a lot of talk about "stacking dimes" - the concept of driving digital revenue through a wide variety of products and services. Let’s take a look at some of these dimes, in the form of tools media companies can deploy online to capture incremental revenues. Full Story