Once upon a time, journalists looking to get out of the “business” would take a PR job for an agency or a company they used to cover. But flacking is so 1990s. Here are four other career-transition options for journalists who have been RIF’d or just want to apply their skills in areas that offer more opportunities for growth. Full Story
Here's the real lesson from Deadspin's investigative scoop: Having disrupted the traditional news-gathering ecosystem, digital upstarts are now taking aim at traditional media's core: original reporting. Full Story
Big data is a big topic. How can media companies use the ever-increasing amount of digital information at their fingertips to improve their business and gain competitive advantage? Let’s start with the basics.
There's no such thing as a seamless transition from print to digital. Publishers face a variety of challenges, regardless of their size or the category they cover. But by focusing on four key areas, you can remove some of the barriers and begin building a strong foundation for growth. Full Story
What are the top challenges media companies are facing in terms of employee engagement? An informal survey of publishing executives reveals the most vexing culprits. Whose responsible for fixing the problems? Everyone.
Editors are the media industry's product managers, right? Can't your sales people, readers, advertisers, interns and other staff members also have good product ideas? Hiring dedicated product managers can help create new products more quickly and provide a sales engineer for your account executives. Full Story
Matthew Diffee knows a thing or two about creativity. The New Yorker cartoonist is responsible for pitching 10 original cartoon ideas each week. At SXSW Interactive, Diffee shared his idea-generating process and some tips for how to be more creative every day. Full Story
Whether you're building or buying your way toward a digital-first strategy, the shift is likely to require a complete overhaul of the existing culture. Part of the challenge: Assimilating new talent without crushing their spirit.
You can't just flip a switch to turn your print-centric business model into a digital-first strategy. The transition is likely to require significant changes to your operations, your product mix and your culture. Full Story