Job skills

Blog

Editorial and SEO: What's the right mix?

Page view journalism can erode the quality of your content. But writers and editors must take some responsibility for driving traffic. What’s the right way to structure – and measure – their contributions? Full Story

by Chris Gonsalves

September 12, 2011

• Job skills
• SEO/SEM
• Web

Blog

Newsroom leaders embrace changes and challenges

Editors are taking advantage of new opportunities in the media industry — but they're also frustrated by budget and staffing cuts as they move into the new newsroom, according to a new survey from the American Press Institute and the American Society of News Editors. Full Story

by Amanda Lucci

July 29, 2011

• Job skills
• Org structures
• Content Strategy

Blog

The savvy salesperson's marketing edge

The line between marketing and sales in publishing continues to blur as digital campaigns become increasingly intricate and time-consuming to manage. Salespeople are in an unprecedented position to strengthen their business relationships with marketing services. Full Story

by Kat Heisler

July 19, 2011

• Job skills
• Advertising
• Lead Generation

Blog

LinkedIn, Facebook and Twitter offer new tools for journalists

The top social media platforms have all recently rolled out initiatives to help and encourage journalists to use their services. But just how helpful are these new tools for journalists and media companies? Full Story

by Ellie Behling

July 6, 2011

• Facebook
• Job skills
• LinkedIn

Blog

Editors as the new audience specialist

Editors and writers are increasingly charged with attracting, engaging and even maintaining their audience. But are they armed with the right tools to do the job successfully? Full Story

by Ellie Behling

June 30, 2011

• Job skills
• Social Media
• Content Strategy

Blog

Can you spare 15 minutes in the battle against typos?

Most of what I read online these days has at least one spelling error or related typo. Here’s a simple two-step plan to stop the madnesss. Full Story

by Rob O'Regan

June 23, 2011

• Job skills
• Content Management
• Tactics

Blog

Close the deal: 3 ways to shorten a media sales cycle

Long sales cycles for media sales people can be a drag on any business. But there are plenty of ways to shorten the cycle while building trust and relevance in your budding business relationship. Full Story

by Kat Heisler

June 15, 2011

• Job skills
• Advertising

Blog

How to find and hire Web developers

Hiring a good in-house web development team is worth considering once your digital business edges into 7 figures. But how do you figure out the right people to fill these critical roles? Full Story

by Mitch Speers

June 13, 2011

• Job skills
• HR
• Design

Blog

Turning editors into technologists

What if editors could be their own developers? Media executives discuss how content creators are playing a bigger role in the technology process, and Daylife believes its new set of tools can help. Full Story

by Ellie Behling

June 8, 2011

• Platforms
• Curation
• Content Strategy

Blog

B2B editors adapt to the new newsroom

B2B editors at an ABM event discuss the growing pains of multigenerational, multiplatform editorial staffs. Editors have to juggle multiple tasks and multiple skills. The 'feature writer' is dead. Full Story

by Ellie Behling

May 24, 2011

• Org structures
• Workflow
• Content Strategy