The line between marketing and sales in publishing continues to blur as digital campaigns become increasingly intricate and time-consuming to manage. Salespeople are in an unprecedented position to strengthen their business relationships with marketing services. Full Story
The top social media platforms have all recently rolled out initiatives to help and encourage journalists to use their services. But just how helpful are these new tools for journalists and media companies?
Long sales cycles for media sales people can be a drag on any business. But there are plenty of ways to shorten the cycle while building trust and relevance in your budding business relationship. Full Story
What if editors could be their own developers? Media executives discuss how content creators are playing a bigger role in the technology process, and Daylife believes its new set of tools can help. Full Story
B2B editors at an ABM event discuss the growing pains of multigenerational, multiplatform editorial staffs. Editors have to juggle multiple tasks and multiple skills. The 'feature writer' is dead. Full Story