Job skills

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Whose account is it anyway?

As marketing services grow, publishers must find ways to inject more agency DNA into their organizations. Speakers at ABM's annual conference discuss the challenges. Full Story

by Naomi Shibles

May 3, 2011

• Job skills
• Marketing services
• Business models

Blog

4 business trends shaping the role of the editor

The role of the editor has become as diverse as the revenue streams in the industry in which we work. Here are four ways editors are adapting. Full Story

by Ellie Behling

April 26, 2011

• Job skills
• Content Strategy
• Business models

Blog

Engage from the inside out

Market research, strategic plans and new directives set the organization on course but the 75, 150 or 500 people manning the ship – from wheel house to anchor – need to be on board and working in concert in order to achieve the results necessary to stay afloat. How do you ensure true engagement toward your evolving goals? Full Story

by Julie Lynch

April 25, 2011

• Job skills
• Org structures
• HR

Blog

AOL plans to hire more journalists this year

AOL CEO Tim Armstrong said AOL will be shifting more of its staff to the content side of the business. He also said journalists shouldn't be afraid of technology to help them do their jobs. Full Story

by Ellie Behling

March 10, 2011

• Job skills
• Personnel moves
• Content Strategy

Blog

Search strategy versus SEO tactics

In SEO, tactics are very important. But I have heard editors dismiss the whole field of search as purely tactical, and that is a mistake. Happily the basis for a correct SEO strategy is the same for everyone. Full Story

by Derek Slater

March 7, 2011

• Job skills
• SEO/SEM
• Content Strategy

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Interweave makes SEO a part of its fabric

As part of its transition from print to the Web, enthusiast publisher Interweave uses search to attract new customers. The publisher invested heavily to train half its employees in content-marketing skills such as SEO. Full Story

by Ellie Behling

February 7, 2011

• Job skills
• SEO/SEM
• Tactics

Blog

Train yourself in SEO: Advanced resources for editors

Derek Slater returns with some advanced SEO resources for editors who already know a keyword from a KPI. Here are RSS feeds you should subscribe to, Twitter feeds you should follow, and tools you should consider in order to get to the next level as an SEO-adept editor. Full Story

by Derek Slater

January 24, 2011

• Job skills
• SEO/SEM
• Tactics

Blog

Are journalism internship programs still relevant?

The Associated Press' recent cuts to its internship program bring up a broader question: Are internship programs really as relevant to student journalists today? Full Story

by Ellie Behling

December 16, 2010

• Content Strategy
• HR
• Partnerships

Blog

Comic relief for the stressed-out media industry

Journalists are people too. Here are three media-related humor sites that can help take the edge off an overworked, under-appreciated publishing professional. Full Story

by Ellie Behling

October 22, 2010

• Job skills

Blog

Is the media industry actually hiring?

Companies like Patch are driving a trend to hire journalists with a variety of Web-focused talents. Could the ice be melting? Full Story

by Ellie Behling

September 30, 2010

• Org structures
• Hyperlocal
• HR