A couple of interesting announcements this week, including the merger between ABM and the Software & Information Industry Association, underscore the rapid pace of change that is sweeping through B2B media – and the increasing urgency behind publishers’ transition to diversified, digital-driven business models. Full Story
Two camps are forming around native advertising. One believes the practice is misleading and unethical. The other believes native advertising is an innovative way to “add value” to the advertiser-audience relationship. Publishers will need to figure out the right programs and policies to avoid the former and influence the latter. Full Story
Publishers that are experimenting with native advertising programs may need to invest in a dedicated editorial team to help brands develop, optimize and publish sponsored content. There’s an urgency to get this right, as brands invest more in native advertising and other content marketing services. Full Story
Looking to add more science to the sales side of its business, The Atlantic hires Breaking Media co-founder David Minkin as associate publisher overseeing ad ops and technology. The goal is to drive business growth by better leveraging data for ad products and programs. Full Story
Here's the real lesson from Deadspin's investigative scoop: Having disrupted the traditional news-gathering ecosystem, digital upstarts are now taking aim at traditional media's core: original reporting. Full Story
Companies in many industries are restructuring their businesses around customer-driven insights. It’s time for media companies to join the party and put “customer experience” at the forefront of their decision-making.
As Newsweek transitions to a digital-only brand, it’s easy to characterize its wounds as largely self-inflicted. But publishers should not ignore the broader message about the unsustainability of print-centric models as consumer habits change and ad dollars shift. Full Story
There's no such thing as a seamless transition from print to digital. Publishers face a variety of challenges, regardless of their size or the category they cover. But by focusing on four key areas, you can remove some of the barriers and begin building a strong foundation for growth. Full Story
What are the top challenges media companies are facing in terms of employee engagement? An informal survey of publishing executives reveals the most vexing culprits. Whose responsible for fixing the problems? Everyone.