Editors are the media industry's product managers, right? Can't your sales people, readers, advertisers, interns and other staff members also have good product ideas? Hiring dedicated product managers can help create new products more quickly and provide a sales engineer for your account executives. Full Story
The gap between journalists (hacks) and technologies (hackers) can be wide at many media companies. Ben Balter talks about how to get on the same page with the geeks and create a collaborative relationship that benefits both sides. Full Story
Whether you're building or buying your way toward a digital-first strategy, the shift is likely to require a complete overhaul of the existing culture. Part of the challenge: Assimilating new talent without crushing their spirit.
If your boss (or boss's boss) insists on having Web developers report to IT, you'll need to make a strong case to integrate them in the marketing or digital media function. Here are five questions to pose to help build that case. Full Story
Ladies Home Journal raised the bar on user-generated content by revamping its print editions around reader submissions. Here are six reasons why consumer and B2B publishers alike will continue to embrace the concept of crowdsourced editorial. Full Story
Publishers must invest more in people, devices and skills in 2012 to ensure the inevitable transition to connected devices goes more smoothly than the last print-to-web shift. Here’s where Atlantic Media’s Scott Havens is focusing his team’s efforts. Full Story
An 'Alice's Restaurant' strategy fuels cross-platform growth (and profits) for publisher Premier Media Holdings. Annual revenues are increasing 30% with a mix of paid (print) and ad-supported (digital) content.
You can't just flip a switch to turn your print-centric business model into a digital-first strategy. The transition is likely to require significant changes to your operations, your product mix and your culture. Full Story