Org structures

Blog

Why do media tech projects fail? No product management

Editors are the media industry's product managers, right? Can't your sales people, readers, advertisers, interns and other staff members also have good product ideas? Hiring dedicated product managers can help create new products more quickly and provide a sales engineer for your account executives. Full Story

by Prescott Shibles

May 17, 2012

• Job skills
• Org structures
• HR

Blog

Video: Bridging the hack/hacker divide

The gap between journalists (hacks) and technologies (hackers) can be wide at many media companies. Ben Balter talks about how to get on the same page with the geeks and create a collaborative relationship that benefits both sides. Full Story

by Claus Enevoldsen

March 12, 2012

• Org structures
• Content Strategy
• SXSW

article

Digital-first prerequisite: A cultural makeover

Whether you're building or buying your way toward a digital-first strategy, the shift is likely to require a complete overhaul of the existing culture. Part of the challenge: Assimilating new talent without crushing their spirit. Full Story

by Rob O'Regan

February 8, 2012

• Job skills
• Org structures
• M&A

Blog

Should your Web team report into IT?

If your boss (or boss's boss) insists on having Web developers report to IT, you'll need to make a strong case to integrate them in the marketing or digital media function. Here are five questions to pose to help build that case. Full Story

by Prescott Shibles

January 20, 2012

• Org structures
• Web design
• Business models

Blog

6 benefits of crowdsourced content

Ladies Home Journal raised the bar on user-generated content by revamping its print editions around reader submissions. Here are six reasons why consumer and B2B publishers alike will continue to embrace the concept of crowdsourced editorial. Full Story

by Rob O'Regan

January 17, 2012

• Content Management
• Content Strategy
• Web

article

Five ways to embrace 'connected devices'

Publishers must invest more in people, devices and skills in 2012 to ensure the inevitable transition to connected devices goes more smoothly than the last print-to-web shift. Here’s where Atlantic Media’s Scott Havens is focusing his team’s efforts. Full Story

by M. Scott Havens

January 4, 2012

• Apps
• Mobile
• Business models

Blog

Premier Guitar strikes the right chord with print/digital/mobile mix

An 'Alice's Restaurant' strategy fuels cross-platform growth (and profits) for publisher Premier Media Holdings. Annual revenues are increasing 30% with a mix of paid (print) and ad-supported (digital) content. Full Story

by Rob O'Regan

December 8, 2011

• Advertising
• Content Strategy
• Business models

Blog

What does 'digital first' really mean?

You can't just flip a switch to turn your print-centric business model into a digital-first strategy. The transition is likely to require significant changes to your operations, your product mix and your culture. Full Story

by Rob O'Regan

November 17, 2011

• Job skills
• Org structures
• Content Strategy

Blog

SourceMedia: digital therapy after the financial storm (updated)

CEO Doug Manoni discusses how the B2B publisher is reinventing its digital business and diversifying revenue through an expanded portfolio of marketing services and new digital products. Full Story

by eMedia Vitals Staff

August 16, 2011

• Org structures
• Advertising
• Data products

Blog

SourceMedia: digital therapy after the financial storm

Doug Manoni, CEO of SourceMedia, discusses how the B2B company is reinventing its digital business to diversify revenue through venues such as marketing services. Full Story

by Ellie Behling

August 12, 2011

• Org structures
• Business models
• Tactics