Hyperlocal is the hottest trend in news. Grass-roots journalism that covers a small community can in theory yield high reader engagement and superior ROI for advertisers. Along with the opportunity are lots of early-mover pitfalls to avoid.
The Global E-commerce Summit is the annual summit for online retailers, entrepreneurs and e-commerce experts from all over the world and will also include plenary sessions, strategic and tactical break-out sessions and the 2nd edition of the European E-commerce Awards.
The local advertising space is a full chessboard, as content players from both established and start-up media vie for local business dollars. The winners will help local businesses bring in customers.
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The Jack Myers Business Report forecasts that social marketing and commerce will continue its rapid growth pace, particularly at the hyperlocal level through digital couponing. Full Story
Hyperlocal news heats up: Patch competitor Main Street Connect is gearing up to launch its next phase of sites. CEO Carll Tucker says the initial launches gained more audience than he expected. Full Story
Can hyperlocal news sites make money? The Alternative Press is a small network of websites in New Jersey that managed to be profitable by year two. Full Story
John Paton, who presides over more than 324 online and print publications, talked with Beet.TV about the Journal Register's digital first initiative and the future of online video. Full Story
Patch wants to be a go-to community resource. “We're not just a news site,” Editor-in-Chief Brian Farnham said at a Social Media Week event. Full Story
Foursquare's new content partners include USA Today, The NY Daily News and Examiner.com, as publishers warm up to pairing their content — new and old — with location-based services. Full Story
