Hyperlocal is the hottest trend in news. Grass-roots journalism that covers a small community can in theory yield high reader engagement and superior ROI for advertisers. Along with the opportunity are lots of early-mover pitfalls to avoid.
The Global E-commerce Summit is the annual summit for online retailers, entrepreneurs and e-commerce experts from all over the world and will also include plenary sessions, strategic and tactical break-out sessions and the 2nd edition of the European E-commerce Awards.
The local advertising space is a full chessboard, as content players from both established and start-up media vie for local business dollars. The winners will help local businesses bring in customers.
Hyperlocal news heats up: Patch competitor Main Street Connect is gearing up to launch its next phase of sites. CEO Carll Tucker says the initial launches gained more audience than he expected. Full Story