Blog 10 key elements of a digital media kit Don’t underestimate the importance of your online media kit for attracting (or repelling) media buyers. Full Story by Leslie Laredo August 18, 2010 CRMLead Generation
article Not your father’s custom publishing Publishers leverage editorial, audience expertise to embrace ‘vendor as publisher’ model. Full Story by Rob O'Regan August 9, 2010 Custom mediaBusiness modelsPartnerships
Blog Madison Logic aims to make lead gen more efficient Platform now offers reservation system Full Story by Ellie Behling August 4, 2010 Ad ServingLead Generation
Blog Offerpop launches Twitter campaign management tool suite Startup’s platform and apps help automate, manage social promotions. Full Story by Rob O'Regan June 24, 2010 CRMToolsLead Generation
Blog Real-time intelligence for B2B publishers Demandbase service matches Web traffic with company information for audience development, lead gen. Full Story by Rob O'Regan May 12, 2010 Ad ServingContent ManagementCRM
Blog Revenue shift: An inflection point for B2B publishers As print revenues continue to decline, it's time to pick up the pace of transition. Full Story by Rob O'Regan April 12, 2010 Ad ServingLead Generation
article 4 ways to escape price competition on B2B lead generation Successful lead gen marketing requires publishers to get closerto their readers and advertisers instead of shying away. Full Story by Jason Nelson March 29, 2010 Paid ContentLead Generation
Blog New lead-gen tools leverage search, social Seattle startup Optify takes wraps off 'real-time marketing' suite for B2B. Full Story by Rob O'Regan March 23, 2010 Social MediaCRMLead Generation