Experimentation with tablet editions is just the beginning of a new era of “intelligent content,” in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read. Full Story
Using advanced features in Google Analytics can make website analysis a whole lot easier. Here are four techniques that will save time and help you deliver great insights about website performance. Full Story
Pinfluencer is the latest startup to launch an analytics service for tracking Pinterest activity and engagement, with an emphasis on e-commerce drivers. “Pinning is an ROI action,” CEO Sharad Verma says. Full Story
Publishers are making strides defining tablet readership metrics, for themselves and for their advertisers. Metrics that define the digital audience and provide deep insights into their behaviors, activities and preferences regarding tablet editions are a critical piece of the digital publisher’s tool kit. Full Story
Google Analytics offers a deep bench of reporting tools that can help publishers get more out of all the website data they're collecting. In this video from Webstock 2012, Google's Nick Mihailovski offers eight tips for more effectively leveraging the company's analytics tools. Full Story
Today’s magazine editors have more access than ever to real-time data and analytics. At SXSW, Wired’s director of analytics and managing editor talked about which metrics they pay closest attention to – and why intuition still plays an important role in the editorial process. Full Story
Do publishers measure what matters for digital? Unfortunately, few publishers put a monetary value on their audience members or develop strategies to build and reward loyalty that yields profits. Full Story
The anonymous audience is a revenue anchor that pulls down business performance for media publishers. A behavioral analysis of fly-by visitors highlights just how much of a drag they are on the revenue model.