Metrics

Blog

Building a virtuous cycle of design and analytics

Experimentation with tablet editions is just the beginning of a new era of “intelligent content,” in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read. Full Story

by Roger Wood and Evelyn Robbrecht

March 12, 2013

• Metrics
• Mobile
• Design

Blog

4 advanced techniques for getting more out of Google Analytics

Using advanced features in Google Analytics can make website analysis a whole lot easier. Here are four techniques that will save time and help you deliver great insights about website performance. Full Story

by Charlene Iniguez

January 8, 2013

• Web Analytics
• Metrics

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New tools attempt to quantify Pinterest ROI

Pinfluencer is the latest startup to launch an analytics service for tracking Pinterest activity and engagement, with an emphasis on e-commerce drivers. “Pinning is an ROI action,” CEO Sharad Verma says. Full Story

by Rob O'Regan

August 8, 2012

• Web Analytics
• Social Media
• Metrics

Blog

Tablet metrics: What's new, what's missing

Publishers are making strides defining tablet readership metrics, for themselves and for their advertisers. Metrics that define the digital audience and provide deep insights into their behaviors, activities and preferences regarding tablet editions are a critical piece of the digital publisher’s tool kit. Full Story

by Rob O'Regan

April 4, 2012

• Tablet Publishing
• Metrics
• Mobile

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Video: 8 ways to act on your website data

Google Analytics offers a deep bench of reporting tools that can help publishers get more out of all the website data they're collecting. In this video from Webstock 2012, Google's Nick Mihailovski offers eight tips for more effectively leveraging the company's analytics tools. Full Story

by Rob O'Regan

April 4, 2012

• Web Analytics
• Metrics
• Web

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Wired mag: Mixing metrics and gut feel

Today’s magazine editors have more access than ever to real-time data and analytics. At SXSW, Wired’s director of analytics and managing editor talked about which metrics they pay closest attention to – and why intuition still plays an important role in the editorial process. Full Story

by Nicole Martinez

March 12, 2012

• Web Analytics
• Metrics
• SXSW

Blog

6 steps to better campaign management

As media buyers try to make sense of the rapid flow of continuous campaign data, publishers can help from the 'output' side by improving their post-campaign reports Full Story

by Leslie Laredo

March 6, 2012

• Web Analytics
• Advertising
• Metrics

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Profit is more important than monthly unique visitors

Do publishers measure what matters for digital? Unfortunately, few publishers put a monetary value on their audience members or develop strategies to build and reward loyalty that yields profits. Full Story

by Matthew Shanahan

February 29, 2012

• List management
• Engagement
• Metrics

Blog

3 metrics that define your iPad strategy

The iPad, like other digital publishing platforms, offers important metrics that publishers can and should manage to optimize the performance of their digital editions. Full Story

by Don Nicholas

February 22, 2012

• iPad
• Metrics
• Mobile

Blog

Don't let anonymous audiences pull you down

The anonymous audience is a revenue anchor that pulls down business performance for media publishers. A behavioral analysis of fly-by visitors highlights just how much of a drag they are on the revenue model. Full Story

by Matthew Shanahan

February 3, 2012

• Web Analytics
• Email
• Metrics