Business.com looks to capitalize on a shift toward “intention-based” media by creating new content and ad products that connect B2B buyers and sellers. The goal is to engage and inform buyers at all stages of the purchase process. Is this the future of B2B publishing? Full Story
In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that stood out.
The e-commerce market continues to grow despite an uncertain economy. Increasingly, publishers are in position to extend their editorial brands into digital content and merchandise sales. Recent moves from F+W, Thrillist and Techdirt underscore media companies' embrace of e-commerce business models. Full Story
Publishers continue to evolve beyond display advertising to fuel their digital brands. Startups and established media companies alike are experimenting with new ways to diversify their digital revenue. Here are three examples of how publishers are innovating.
A seemingly endless amount of data is fueling next-generation publishing models. Media companies need to focus on both the macro and micro possibilities for all of this data if they want to set themselves apart from the pack.
An effective digital media strategy lies not in one big idea, but in a series of iterative improvements based on testing that leads to actionable insights. Dan Blank explains why this approach is more effective. Full Story
Media companies are exploring new ways to engage with their readers and help advertisers reach their target audience. IDG Enterprise CEO Michael Friedenberg outlines four key areas of opportunity in the year ahead. Full Story
Some publishers have struggled to transition their print directories to the digital space. But niche publisher I&MI Media has turned its directory of meeting and conference venues into a successful do-it-yourself online workbook -- and is now looking to build a new business around the database tool it built. Full Story