Data products

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7 compelling case studies

In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that stood out. Full Story

by eMedia Vitals Staff

December 20, 2012

• Apps
• Content Strategy
• Products

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3 e-commerce success stories

The e-commerce market continues to grow despite an uncertain economy. Increasingly, publishers are in position to extend their editorial brands into digital content and merchandise sales. Recent moves from F+W, Thrillist and Techdirt underscore media companies' embrace of e-commerce business models. Full Story

by Rob O'Regan

August 21, 2012

• E-Commerce
• Data products
• Business models

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3 ways to boost your digital business

Publishers continue to evolve beyond display advertising to fuel their digital brands. Startups and established media companies alike are experimenting with new ways to diversify their digital revenue. Here are three examples of how publishers are innovating. Full Story

by Rob O'Regan

August 16, 2012

• Data products
• Content Strategy
• Rich Media

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Embracing 'big' and 'little' data

A seemingly endless amount of data is fueling next-generation publishing models. Media companies need to focus on both the macro and micro possibilities for all of this data if they want to set themselves apart from the pack. Full Story

by Rob O'Regan

July 12, 2012

• Infographics
• Data products
• Content Strategy

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Test and measure your way to profitable digital products

An effective digital media strategy lies not in one big idea, but in a series of iterative improvements based on testing that leads to actionable insights. Dan Blank explains why this approach is more effective. Full Story

by Dan Blank

January 5, 2012

• Content Strategy
• Metrics
• Business models

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B2B opportunity: Increase engagement with buyers and sellers

Media companies are exploring new ways to engage with their readers and help advertisers reach their target audience. IDG Enterprise CEO Michael Friedenberg outlines four key areas of opportunity in the year ahead. Full Story

by Michael Friedenberg

January 3, 2012

• Video
• Social Media
• Data products

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SourceMedia: digital therapy after the financial storm (updated)

CEO Doug Manoni discusses how the B2B publisher is reinventing its digital business and diversifying revenue through an expanded portfolio of marketing services and new digital products. Full Story

by eMedia Vitals Staff

August 16, 2011

• Org structures
• Advertising
• Business models

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Publisher turns niche directory into digital business

Some publishers have struggled to transition their print directories to the digital space. But niche publisher I&MI Media has turned its directory of meeting and conference venues into a successful do-it-yourself online workbook -- and is now looking to build a new business around the database tool it built. Full Story

by Rob O'Regan

July 19, 2011

• Data products
• Content Strategy
• Products

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Directory to database: CQ Press' First Street product

Data is golden. Here's how CQ Press turned a rich archive of Congressional directories into a digital database product. Full Story

by Ellie Behling

April 14, 2011

• Data products

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Publishers pursue non-traditional digital revenue streams

“Diversification” was a big buzzword among publishers at the Publishing Business Conference & Expo in New York. U.S. News & World Report licenses and sells the data in its guides. Esquire is launching a retail store. Hanley Wood designs robust marketing programs. Full Story

by Ellie Behling

April 7, 2011

• E-Commerce
• Data products
• Business models