The number of chief digital officers across industries is on track to double again this year. Advertising and media continue to lead the way in hiring CDOs, according to a new report from The CDO Club. But where does the role go from here? Full Story
Publishers use many methods – some tested, some unproven – to increase traffic, audience engagement and, ultimately, revenue. Not all of them require a massive up-front commitment. Here are three tactical investments that won’t bust your budget. Full Story
The landscape is littered with failed paywalls and other subscription-based ventures that attempted, unsuccessfully, to focus on quality over quantity. But there are signs of hope. If a paid content initiative is on your radar for 2014 – either as a new brand or as an extension to your existing business model – here are four important questions to ask before getting started.
A look back at the publishing industry in 2013 revealed ongoing challenges but also several strands of optimism and opportunity. Our most popular posts touched on several themes that dominated discussions in newsrooms and boardrooms throughout the year. Here are the 13 most highly viewed (and shared) posts we published in 2013. Full Story
Business.com looks to capitalize on a shift toward “intention-based” media by creating new content and ad products that connect B2B buyers and sellers. The goal is to engage and inform buyers at all stages of the purchase process. Is this the future of B2B publishing? Full Story
In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that stood out.
The e-commerce market continues to grow despite an uncertain economy. Increasingly, publishers are in position to extend their editorial brands into digital content and merchandise sales. Recent moves from F+W, Thrillist and Techdirt underscore media companies' embrace of e-commerce business models. Full Story
Publishers continue to evolve beyond display advertising to fuel their digital brands. Startups and established media companies alike are experimenting with new ways to diversify their digital revenue. Here are three examples of how publishers are innovating.
A seemingly endless amount of data is fueling next-generation publishing models. Media companies need to focus on both the macro and micro possibilities for all of this data if they want to set themselves apart from the pack.
An effective digital media strategy lies not in one big idea, but in a series of iterative improvements based on testing that leads to actionable insights. Dan Blank explains why this approach is more effective. Full Story