Events

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Scout unbundles analytics platform, adds predictive tools

Publishers managing subscription-based programs need ways to measure and track performance - and identify where the opportunities are for more sales. Scout Analytics' new offerings provide more flexible price points and advanced "propensity metrics." Full Story

by Rob O'Regan

March 20, 2013

• Web Analytics
• Subscription Management
• CRM

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Apps bring new life to live events

Edgell Communications finds brand-building benefits in offering apps to attendees of its B2B events. It likes the idea so much that it’s launching a new marketing service line to develop event apps for other publishers. Full Story

by Rob O'Regan

July 9, 2012

• Events
• Apps
• Mobile

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Digital and conference revenues key to B2B's future

Over the past four years, many B2B magazines have tried to go "Web-only" with only a few making the transition successfully. ABM's Managing Profits research offers a blueprint for a more successful reinvention of a B2B brand. Full Story

by Prescott Shibles

June 21, 2012

• Web Analytics
• Events
• Email

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Test and measure your way to profitable digital products

An effective digital media strategy lies not in one big idea, but in a series of iterative improvements based on testing that leads to actionable insights. Dan Blank explains why this approach is more effective. Full Story

by Dan Blank

January 5, 2012

• Content Strategy
• Metrics
• Products

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Keyword: Optimization

As the economy remains tight, publishers will continue to seek new ways to drive revenue from existing channels – and new programs that better serve clients. Making better use of data and optimization technologies is the key to both, says Arden’s Wallace Ryland. Full Story

by Wallace Ryland

January 4, 2012

• Platforms
• Events
• SEO/SEM

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Social media and face-to-face events: Where's the join?

Event organizers have a unique opportunity to take the social media experience to an extra, real-world level. Where's the most fertile ground for linking social media activity to a live event? Full Story

by Paul Woodward

May 23, 2011

• LinkedIn
• Social Media
• Community

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Are B2B publishers back in the saddle?

There are no magic beans to help trade publishers regain their footing. But with new opportunities to diversify revenue streams, publishers appear to be regaining their optimism and, more importantly, their confidence. Full Story

by Naomi Shibles

May 13, 2011

• Legislation
• Events
• Metrics

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Extending your content for fun and profit

Marketers call them brand extensions. Hearst this week coined a publisher-specific variation: “content extensions.” Here are several approaches media companies can take to extend their content into new revenue streams. Full Story

by Rob O'Regan

March 16, 2011

• Events
• Paid Content
• Apps

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Virtual events integrated with face-to-face: The smart money

Virtual events are back and the industry is taking them seriously. Will traditional show organizers be able to capitalize on this, or will online-only publishers take virtual events somewhere entirely new? Full Story

by Paul Woodward

February 25, 2011

• Events
• Business models
• Tactics

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Twitter has starring role at Social Media Week

Social Media Week is much better organized this year than it has been in the past. And much of that is due to the effective use by attendees of the event's Twitter hashtags. Full Story

by Ron Mwangaguhunga

February 10, 2011

• Events
• Twitter
• Content Strategy