Publishers managing subscription-based programs need ways to measure and track performance - and identify where the opportunities are for more sales. Scout Analytics' new offerings provide more flexible price points and advanced "propensity metrics." Full Story
Edgell Communications finds brand-building benefits in offering apps to attendees of its B2B events. It likes the idea so much that it’s launching a new marketing service line to develop event apps for other publishers. Full Story
Over the past four years, many B2B magazines have tried to go "Web-only" with only a few making the transition successfully. ABM's Managing Profits research offers a blueprint for a more successful reinvention of a B2B brand. Full Story
An effective digital media strategy lies not in one big idea, but in a series of iterative improvements based on testing that leads to actionable insights. Dan Blank explains why this approach is more effective. Full Story
As the economy remains tight, publishers will continue to seek new ways to drive revenue from existing channels – and new programs that better serve clients. Making better use of data and optimization technologies is the key to both, says Arden’s Wallace Ryland.
Event organizers have a unique opportunity to take the social media experience to an extra, real-world level. Where's the most fertile ground for linking social media activity to a live event? Full Story
There are no magic beans to help trade publishers regain their footing. But with new opportunities to diversify revenue streams, publishers appear to be regaining their optimism and, more importantly, their confidence. Full Story
Marketers call them brand extensions. Hearst this week coined a publisher-specific variation: “content extensions.” Here are several approaches media companies can take to extend their content into new revenue streams.
Virtual events are back and the industry is taking them seriously. Will traditional show organizers be able to capitalize on this, or will online-only publishers take virtual events somewhere entirely new? Full Story