Paywalls

Blog

2 critical (and often missing) elements of a paywall strategy

Much of the talk of digital meters and other paywall iterations focuses on logistics. But publishers tend to overlook two key elements that extend beyond the paywall itself: promoting it and supporting it. Full Story

by Rob O'Regan

February 27, 2013

Blog

Paywalls should be a catalyst, not a cure

Meters and other online subscription models won't fix a lousy website experience – they'll only make it worse. That's why publishers considering a paywall need to think about more than just pricing. Full Story

by Rob O'Regan

February 7, 2013

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4 ways publishers are using TinyPass for paid content

New York-based startup TinyPass offers digital publishers a range of options for paid content. The flexibility of the platform lets publishers test a variety of models to find out what’s best for their audience. Here are four ways small publishers are using TinyPass to generate audience revenue. Full Story

by Rob O'Regan

May 23, 2012

Blog

5 disruptive digital revenue models

The urgency around digital business models increased this year as media companies sought new ways to offset declining print revenues or to build sustainable digital-only publishing brands. Here are five emerging revenue models that are laying the foundation for a new era of magazine and newspaper publishing. Full Story

by Rob O'Regan

December 20, 2012

Blog

2011: 5 game-changing trends

Several important trends took hold this year in the digital media space, as publishers continued their transition to digital business models. Here are five that had a tangible impact on magazine and news publishers' fortunes throughout the year and promise to be even more disruptive to existing business models in 2012 and beyond. Full Story

by Rob O'Regan

December 22, 2011

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Online paywalls increase; metered models gain acceptance.

Full Story

by Rob O'Regan

December 22, 2011

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Our 10 most popular stories of 2011

You can tell what was on the mind of publishing professionals in 2011 by looking at the 10 most popular stories we published. Four themes emerged: Paywalls, social media (tools and policy), tablets, and revenue models. Full Story

by eMedia Vitals Staff

December 20, 2011

Blog

Online revenue models: finding the right blend

With an abundance of new revenue models to choose from, savvy media professional recognize that it is more important than ever to prioritize resources and investment around the products and services that best match the potential of your audience and business. Full Story

by Prescott Shibles

November 16, 2011

Blog

Paid subscriptions vs. free content: striking the right balance

Paywalls are a touchy topic for any media brand that sells advertising, but many publishers are reconsidering paid content ideas because of the challenging advertising environment. Kevin McKean, VP and Editorial Director of Consumers Union (Consumer Reports), shares his experiences and insights with paywalls and paid content strategies. Full Story

by Prescott Shibles

November 2, 2011

Blog

Google's Shirani: 'We're making publisher experimentation easier'

As news sites begin deploying Google One Pass, the paid content platform's head of business product management says metered subscriptions are gaining traction. Most early partners are newspapers, but Shirani says magazine publishers are showing 'a lot of interest' in One Pass for mobile apps. Full Story

by Rob O'Regan

September 19, 2011