Much of the talk of digital meters and other paywall iterations focuses on logistics. But publishers tend to overlook two key elements that extend beyond the paywall itself: promoting it and supporting it. Full Story
Meters and other online subscription models won't fix a lousy website experience – they'll only make it worse. That's why publishers considering a paywall need to think about more than just pricing.
New York-based startup TinyPass offers digital publishers a range of options for paid content. The flexibility of the platform lets publishers test a variety of models to find out what’s best for their audience. Here are four ways small publishers are using TinyPass to generate audience revenue.
The urgency around digital business models increased this year as media companies sought new ways to offset declining print revenues or to build sustainable digital-only publishing brands. Here are five emerging revenue models that are laying the foundation for a new era of magazine and newspaper publishing.
Several important trends took hold this year in the digital media space, as publishers continued their transition to digital business models. Here are five that had a tangible impact on magazine and news publishers' fortunes throughout the year and promise to be even more disruptive to existing business models in 2012 and beyond.
You can tell what was on the mind of publishing professionals in 2011 by looking at the 10 most popular stories we published. Four themes emerged: Paywalls, social media (tools and policy), tablets, and revenue models. Full Story
With an abundance of new revenue models to choose from, savvy media professional recognize that it is more important than ever to prioritize resources and investment around the products and services that best match the potential of your audience and business. Full Story
Paywalls are a touchy topic for any media brand that sells advertising, but many publishers are reconsidering paid content ideas because of the challenging advertising environment. Kevin McKean, VP and Editorial Director of Consumers Union (Consumer Reports), shares his experiences and insights with paywalls and paid content strategies. Full Story
As news sites begin deploying Google One Pass, the paid content platform's head of business product management says metered subscriptions are gaining traction. Most early partners are newspapers, but Shirani says magazine publishers are showing 'a lot of interest' in One Pass for mobile apps. Full Story