Scout unbundles analytics platform, adds predictive tools
Subscription Management
Magazines & newspapers can use subscriber data to profit from lead generation, paid content, ecommerce and more.
2 critical (and often missing) elements of a paywall strategy
Digital newsstand vendors reshape pricing, discovery models
3 paid content innovations
Print-to-digital journey: Don't stop rethinking
Why is managing and monetizing audience data so hard?
5 disruptive digital revenue models
Profit is more important than monthly unique visitors
Reap rewards by keeping tabs on tablets
How to turn anonymous visitors into revenue generators
