Publishers will want to optimize their brand pages for discovery by Facebook's new search feature. But there are other intriguing possibilities around how media brands can use Graph Search to improve engagement and build loyalty with their Facebook communities.
By taking a fresh look at all of a brand’s assets, media companies can capture a more holistic view of their audience – and then use that information to build stronger communities and fuel new marketing programs.
Measuring the impact of social media remains elusive. While there's no magic formula, there's still value in the information media companies are collecting about how their audiences use social media. What we're learning is that success may be driven less by content and more by contests, commerce and games. Full Story
Publishers continue to evolve beyond display advertising to fuel their digital brands. Startups and established media companies alike are experimenting with new ways to diversify their digital revenue. Here are three examples of how publishers are innovating.
Paywalls don’t work for every publisher. It’s hard to make money on apps. These two industry truths are forcing publishers, and the vendors that serve them, to come up with more innovative ways to generate revenue from their audiences. Here are three methods that show promise. Full Story
The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.
Affinity's latest American Magazine Study shows that large consumer publishers are growing their digital audiences, but print-only readers are still the majority. The results indicate that media companies need to pick up the pace of their digital cross-over efforts. Full Story
Just as Facebook provided a platform for building communities and promoting content, Google’s recently announced Google+ platform holds promise for publishers looking to extend their reach and engagement using social media. Full Story