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How publishers should prepare for Facebook's Graph Search

Publishers will want to optimize their brand pages for discovery by Facebook's new search feature. But there are other intriguing possibilities around how media brands can use Graph Search to improve engagement and build loyalty with their Facebook communities. Full Story

by Rob O'Regan

January 16, 2013

• SEO/SEM
• Targeting
• Community

Blog

How to leverage career content to drive audience development

By taking a fresh look at all of a brand’s assets, media companies can capture a more holistic view of their audience – and then use that information to build stronger communities and fuel new marketing programs. Full Story

by Wallace Ryland

October 24, 2012

• Content Strategy
• Targeting
• Community

Blog

Taking stock of social media

Measuring the impact of social media remains elusive. While there's no magic formula, there's still value in the information media companies are collecting about how their audiences use social media. What we're learning is that success may be driven less by content and more by contests, commerce and games. Full Story

by Rob O'Regan

August 30, 2012

• E-Commerce
• Engagement
• Community

Blog

3 ways to boost your digital business

Publishers continue to evolve beyond display advertising to fuel their digital brands. Startups and established media companies alike are experimenting with new ways to diversify their digital revenue. Here are three examples of how publishers are innovating. Full Story

by Rob O'Regan

August 16, 2012

• Content Strategy
• Rich Media
• Business models

Blog

3 paid content innovations

Paywalls don’t work for every publisher. It’s hard to make money on apps. These two industry truths are forcing publishers, and the vendors that serve them, to come up with more innovative ways to generate revenue from their audiences. Here are three methods that show promise. Full Story

by Rob O'Regan

May 24, 2012

• Subscription Management
• Paid Content
• Business models

conference

South by Southwest

Dates: March 8, 2013 to March 17, 2013

The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

Mar 08

9:00 am

Austin, Texas

Blog

Addressing the 'print-only' problem

Affinity's latest American Magazine Study shows that large consumer publishers are growing their digital audiences, but print-only readers are still the majority. The results indicate that media companies need to pick up the pace of their digital cross-over efforts. Full Story

by Rob O'Regan

December 5, 2011

• Content Strategy
• Business models
• Community

Blog

Better Homes and Gardens: 4 tips for social media success

BHG's early social media efforts have been defined by good content, high consumer engagement and plenty of internal collaboration. A new social media editor will raise the bar further. Full Story

by Rob O'Regan

October 26, 2011

• Facebook
• Social Media
• Community

Blog

Will Google+ add up for media sites?

Just as Facebook provided a platform for building communities and promoting content, Google’s recently announced Google+ platform holds promise for publishers looking to extend their reach and engagement using social media. Full Story

by Rob O'Regan

July 11, 2011

• Social Media
• Emerging
• Community

Blog

Can AOL find a niche in business publishing?

With an emphasis on social integration and display advertising, AOL Industry looks to fill what GM Jay Kirsch calls a "white space" in the trade publishing market. Full Story

by Rob O'Regan

May 23, 2011

• Video
• Business models
• Community