New York magazine's newly designed iPad edition bridges "lean back" and "lean forward" experiences by infusing weekly magazine content with a daily news feed of curated stories. The goal: give readers a reason to come back to the app between issues.
Experimentation with tablet editions is just the beginning of a new era of “intelligent content,” in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read. Full Story
Enhancements to the Mag+ platform enable publishers to start thinking about new ways to design and deliver content for tablets and smartphones. Chief Product Officer Mike Haney says new navigation features enable designs that "don't look and feel like a magazine app at all." Full Story
As tech innovation shifts from PCs to tablets, publishers have a prime opportunity to build a sustainable new revenue stream. The challenges lie in creating a consistently compelling tablet "experience" and developing better ways to measure an increasingly multichannel audience. Full Story
'Creative operations management' platform makes it easier for publishers, brands and agencies to collaborate on digital assets. The goal: improve creative teams' review, revision and approval cycles.
The media industry is following some of the same evolutionary shifts that product development experienced in the 1980s and '90s. Here's how publishers can adapt to the multichannel madhouse. Full Story
By continuously and seamlessly using knowledge about your web visitors’ preferences and activities, you can create websites that are easy to use and offer a broader mix of products – some of which your audience might even believe are worth paying for. Full Story
With a large portfolio of enthusiast magazines, Source Interlink Media realized it couldn’t create highly interactive custom apps for every title. So it developed an automated process for quickly creating digital replicas. Full Story