Apps

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AAM survey: Publishers are all-in on mobile, but profitability lags

Publishers say they’re producing multiple iPad/iPhone, Kindle and Nook apps, but most are digital replicas. Real innovation – and profits – may remain elusive until the platforms and processes stabilize. Full Story

by Rob O'Regan

December 17, 2012

• Tablet Publishing
• Apps
• Mobile

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Next Issue is filling in the gaps in its digital subscription service

Next Issue Media continues to build momentum behind its digital magazine subscription service. As it adds titles and grows its subscriber base, it’s also readying important enhancements to its newsstand app, including social sharing and personalization. Full Story

by Rob O'Regan

December 17, 2012

• iPad
• Apps
• Mobile

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Death, taxes and the demise of The Daily

Say all you want about The Daily’s innovative design and "one-of-a-kindness." The bottom line is that its business model was doomed by some very traditional - and increasingly outdated - publishing industry principals. Full Story

by Rob O'Regan

December 3, 2012

• iPad
• Paid Content
• Apps

Blog

Tablet editions: Big gains ahead?

The future is promising for digital magazine editions – but media companies have plenty of work to do to transition their legacy publishing models into sustainable businesses that embrace the tablet as a game-changing platform. Full Story

by Rob O'Regan

November 29, 2012

• Tablet Publishing
• Apps
• Business models

Blog

Tablet strategies: The plot thickens

The new iPad Mini and the Microsoft Surface tablet will only add to the muddle of media companies' tablet publishing strategies. Will Apple now corner the low end of the market? Can Microsoft carve out a niche? Here’s what to expect going forward. Full Story

by Rob O'Regan

October 25, 2012

• E-readers
• Apps
• Mobile

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MPA's new digital VP: Time to get smart about technology

Ethan Grey, the MPA's newly appointed vice president of digital, understands the importance of technology to the modern publishing model. In this Q&A, the mobile and digital veteran talks about the challenges and opportunities for magazine publishers and the importance of taking a holistic view of technology. Full Story

by Rob O'Regan

August 2, 2012

• Mobile web
• Mobile
• Products

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Next Issue newsstand hits the iPad

Next Issue’s catalog features 39 titles and will include the same unlimited-access pricing plans launched in April for Android. “We’re moving toward the mass market,” CEO Morgan Guenther says. Full Story

by Rob O'Regan

July 10, 2012

• iPad
• Apps
• Mobile

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Apps bring new life to live events

Edgell Communications finds brand-building benefits in offering apps to attendees of its B2B events. It likes the idea so much that it’s launching a new marketing service line to develop event apps for other publishers. Full Story

by Rob O'Regan

July 9, 2012

• Events
• Apps
• Marketing services

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Publishers' new playground: social, mobile gaming

Media companies are finding innovative ways to repurpose content to tap into the growing popularity of mobile and social gaming. Executives from National Geographic Kids and Self share their experiences in an area that offers plenty of opportunity - if publishers are willing to stretch. Full Story

by Rob O'Regan

July 3, 2012

• Facebook
• Apps
• Products

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Mobile mandate: New content models

Mobile is more than just a content distribution channel; it’s becoming a platform in its own right. That means publishers need to be thinking about building new business and content models that are designed from the ground up for smartphones and tablets. Full Story

by Rob O'Regan

June 19, 2012

• Apps
• Mobile web
• Mobile