Geolocation
Location-based services, usually mobile
Blog
You don’t need to invest $100,000-plus in custom app development, or re-work your entire website around HTML5 and responsive design, to engage your mobile audience. Start by thinking of new ways to package your content to make it more appealing on a smaller screen, or more useful to a reader on the go. Full Story
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Tablet editions can place a heavy burden on existing design teams. Rodale's Healthy Living Group has created a design group that focuses exclusively on digital editions of Men's Health and Women's Health. The goal is to leverage deep tablet expertise to deliver a richer user experience. Full Story
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A new app called Highlight received plenty of buzz at SXSW. Company founder Paul Davison talks about why the time is right for a smartphone app that not only knows where you are, but tells you all about the people around you. Full Story
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Mobile technologies can cost-effectively help publishers to discover new revenue streams and tap into consumers’ needs and interests. Isobar’s Michael Nicholas explains how five mobile trends will affect publisher strategies in the year ahead. Full Story
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MediaNews Group recently launched an iPad app for the San Jose Mercury News that blends mobile, user-generated content and location features. The news publisher has tapped into a way to truly take advantage of the mobile environment for both content and advertising. Full Story
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The local advertising space is a full chessboard, as content players from both established and start-up media vie for local business dollars. The winners will help local businesses bring in customers.
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Social networking apps are becoming increasingly sophisticated in their approaches to grouping people and encouraging social behavior. It is not surprising that the SXSW conference is becoming an important precinct in the increasingly competitive geolocation social networking ecosystem. Full Story
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Foursquare's new content partners include USA Today, The NY Daily News and Examiner.com, as publishers warm up to pairing their content — new and old — with location-based services. Full Story
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Could media companies take a few tips from other digital content models? Innovative companies like Netflix and Foursquare have business attributes that the news business can learn from. Full Story
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Curation. Facebook publishing. Hyperlocal. Vendor as publisher. Geolocation. You might be sick of hearing about them, but these five trends are providing legitimate paths to new revenue and content delivery models.
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