The iPhone and other mobile platforms offer a great opportunity for media brands to engage with their audience and deliver a personalized experience. But deciding on the right approach for design, content development and delivery is no easy task. Here are some resources to help you figure it all out.
Magazine publishers need to make some hard decisions about their commitment to mobile as content consumption habits shift to smartphones and tablets. The elements required to justify greater investment in mobile development are quickly falling into place. Full Story
Enhancements to the Mag+ platform enable publishers to start thinking about new ways to design and deliver content for tablets and smartphones. Chief Product Officer Mike Haney says new navigation features enable designs that "don't look and feel like a magazine app at all." Full Story
Publishers say they’re producing multiple iPad/iPhone, Kindle and Nook apps, but most are digital replicas. Real innovation – and profits – may remain elusive until the platforms and processes stabilize. Full Story
The frenetic rise of mobile as a content channel is disrupting publishers’ digital business models. Moving mobile to the top of the priority list may be the only way to catch up.
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You don’t need to invest $100,000-plus in custom app development, or re-work your entire website around HTML5 and responsive design, to engage your mobile audience. Start by thinking of new ways to package your content to make it more appealing on a smaller screen, or more useful to a reader on the go. Full Story
There's a big gap between the percentage of ad spend marketers are devoting to mobile and the percentage of time consumers are spending with mobile media. For publishers, media buyers’ underinvestment in mobile is a missed opportunity. But there are others ways publishers can cash in on their mobile content while decreasing their reliance on mobile impressions. Full Story
This week's CES tech trade show in Las Vegas is an exercise in excess. Among the estimated 20,000 product announcements, however, are a few that could influence your publishing strategies. Here's a look at a few trends emerging from this year’s CES - and their potential impact.
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Mobile is a game-changer for publishers. So what experience are you presenting to those who comprise a growing segment of your audience? COLE Publishing's Jeff Bruss offers some suggestions for embracing the mobile revolution. Full Story
Niche publisher Amos Publishing is investing in proprietary mobile technology. Its first app, Auto Enthusiast Weekly, repurposes evergreen content from its archives. Full Story
