The iPhone and other mobile platforms offer a great opportunity for media brands to engage with their audience and deliver a personalized experience. But deciding on the right approach for design, content development and delivery is no easy task. Here are some resources to help you figure it all out.
Publishers have to take control of mobile privacy practices before platform providers such as Google and Apple step in, according to the Future Privacy Forum. The trade group launched a website to help app developers get ahead of the issue. Full Story
TrustE survey finds that users don’t feel in control of their personal information on smartphones and are likely to restrict at least some information. The answer for developers? More transparency.
Full Story
Video ads are one way to take advantage of the engagement levels of mobile advertising. Young women's magazine Nylon is experimenting with pre-app commercials. Full Story
The latest J.D. Power study of mobile phone use finds that users with touch-screen phones - and the added functionality that goes with them - are more satisfied than other mobile phone users.
Full Story
Panelists at an American Business Media event discussed the need for B2B publishers to create mobile content that extends beyond a replica of print or the Web. Forbes is already taking this route. Full Story
In addition to the number of apps on the market, the number of app platforms has exploded. Publishers have to choose the right combination of internal versus external development when selecting app vendors.
Full Story
In 2011, social media, mobile and data will come together to transform the relationships media companies have with consumers and advertisers, predicts IDG's Matthew Yorke. Full Story
Apple's advertising platform is off to a slow start, with some brands ramping up - and some pulling out. An update on the creative, the costs and the return on advertisers' investments. Full Story
Utility apps, special issues and news/blog feeds offer three examples of how publishers are experimenting with new ways to deliver content on smartphones and tablets. Full Story