Tablet Publishing
Tablet publishing case studies from Conde Nast, Time Inc., Penton Media, Meredith, Hearst, Gannett and more. Find tablet advertising and app subscription statistics.
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Magazine publishers need to make some hard decisions about their commitment to mobile as content consumption habits shift to smartphones and tablets. The elements required to justify greater investment in mobile development are quickly falling into place. Full Story
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Indie publishers such as Bullett Media are using the tablet as a launching pad for new business models. Among its offerings: custom interactive ad development for tablet editions.
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New tools will help media companies build new newsreaders apps. TrapIt’s Publisher Suite lets publishers create white-label iOS or web applications featuring original and curated contenet. Flipboard’s upgraded app lets anyone create their own theme-based Flipboard magazines.
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Publishers are showing more confidence in moving beyond the digital replica, emphasizing a freemium model that exposes more content through social and web integration. August Home Publishing has gone further and completely re-imagined one of its brands around mobile. Full Story
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New York magazine's newly designed iPad edition bridges "lean back" and "lean forward" experiences by infusing weekly magazine content with a daily news feed of curated stories. The goal: give readers a reason to come back to the app between issues.
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Enhancements to the Mag+ platform enable publishers to start thinking about new ways to design and deliver content for tablets and smartphones. Chief Product Officer Mike Haney says new navigation features enable designs that "don't look and feel like a magazine app at all." Full Story
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As tech innovation shifts from PCs to tablets, publishers have a prime opportunity to build a sustainable new revenue stream. The challenges lie in creating a consistently compelling tablet "experience" and developing better ways to measure an increasingly multichannel audience. Full Story
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In his annual staff-wide memo, Hearst Magazines President David Carey said the company achieved nearly 800,000 digital subscriptions in 2012 and is preparing 'for a world where more than 50 percent of our traffic will be on small screens.' Full Story
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Zinio and PixelMags are expanding their magazine delivery platforms, borrowing tactics from digital pioneers such as Netflix and Amazon to deliver more customer-friendly subscription solutions and all-access pricing plans. These latest innovations highlight the rapidly evolving dynamics of digital distribution. Full Story
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In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that stood out.
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