The iPad is a game-changer for media companies, magazine publishers in particular. Apple's tablet holds the potential for publishers to recreate the magazine experience - and establish paid content as a legitimate digital revenue stream. What are the opportunities and challenges for publishers? Read on.
New tools will help media companies build new newsreaders apps. TrapIt’s Publisher Suite lets publishers create white-label iOS or web applications featuring original and curated contenet. Flipboard’s upgraded app lets anyone create their own theme-based Flipboard magazines.
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New York magazine's newly designed iPad edition bridges "lean back" and "lean forward" experiences by infusing weekly magazine content with a daily news feed of curated stories. The goal: give readers a reason to come back to the app between issues.
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As tech innovation shifts from PCs to tablets, publishers have a prime opportunity to build a sustainable new revenue stream. The challenges lie in creating a consistently compelling tablet "experience" and developing better ways to measure an increasingly multichannel audience. Full Story
Zinio and PixelMags are expanding their magazine delivery platforms, borrowing tactics from digital pioneers such as Netflix and Amazon to deliver more customer-friendly subscription solutions and all-access pricing plans. These latest innovations highlight the rapidly evolving dynamics of digital distribution. Full Story
Next Issue Media continues to build momentum behind its digital magazine subscription service. As it adds titles and grows its subscriber base, it’s also readying important enhancements to its newsstand app, including social sharing and personalization. Full Story
Say all you want about The Daily’s innovative design and "one-of-a-kindness." The bottom line is that its business model was doomed by some very traditional - and increasingly outdated - publishing industry principals. Full Story
The future is promising for digital magazine editions – but media companies have plenty of work to do to transition their legacy publishing models into sustainable businesses that embrace the tablet as a game-changing platform.
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Next Issue’s catalog features 39 titles and will include the same unlimited-access pricing plans launched in April for Android. “We’re moving toward the mass market,” CEO Morgan Guenther says. Full Story
Media companies are finding innovative ways to repurpose content to tap into the growing popularity of mobile and social gaming. Executives from National Geographic Kids and Self share their experiences in an area that offers plenty of opportunity - if publishers are willing to stretch. Full Story
Tablet editions can place a heavy burden on existing design teams. Rodale's Healthy Living Group has created a design group that focuses exclusively on digital editions of Men's Health and Women's Health. The goal is to leverage deep tablet expertise to deliver a richer user experience. Full Story