Tablet Publishing
Tablet publishing case studies from Conde Nast, Time Inc., Penton Media, Meredith, Hearst, Gannett and more. Find tablet advertising and app subscription statistics.
Blog
Our top 10 posts of 2012 crystallize the year’s major trends for media companies. The big-picture themes were about transition and transformation. The micro-trends involved how publishers are leveraging tools (HTML5), techniques (curation) and social platforms (Pinterest) to attract and retain audiences. Full Story
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Publishers say they’re producing multiple iPad/iPhone, Kindle and Nook apps, but most are digital replicas. Real innovation – and profits – may remain elusive until the platforms and processes stabilize. Full Story
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Next Issue Media continues to build momentum behind its digital magazine subscription service. As it adds titles and grows its subscriber base, it’s also readying important enhancements to its newsstand app, including social sharing and personalization. Full Story
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New data points about the growth of mobile - and mobile commerce in particular - underscore the need for publishers to up their investments in content development for tablets. Platform providers such as Mag+ are adding commerce functionality to their tools to ease the transition.
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As mobile devices proliferate, publishers need to look beyond shovelware solutions and actively optimize their content for the many ways consumers are accessing and using information. Full Story
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Say all you want about The Daily’s innovative design and "one-of-a-kindness." The bottom line is that its business model was doomed by some very traditional - and increasingly outdated - publishing industry principals. Full Story
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The future is promising for digital magazine editions – but media companies have plenty of work to do to transition their legacy publishing models into sustainable businesses that embrace the tablet as a game-changing platform.
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The new iPad Mini and the Microsoft Surface tablet will only add to the muddle of media companies' tablet publishing strategies. Will Apple now corner the low end of the market? Can Microsoft carve out a niche? Here’s what to expect going forward. Full Story
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As Newsweek transitions to a digital-only brand, it’s easy to characterize its wounds as largely self-inflicted. But publishers should not ignore the broader message about the unsustainability of print-centric models as consumer habits change and ad dollars shift. Full Story
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As part of its stated mission to reinvent the web for tablets and other touch-screen devices, Onswipe is turning its attention toward the advertising ecosystem. The New York startup is building out an ad network to promote non-traditional ad solutions for the tablet-optimized websites its technology platform powers.
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