Mobile

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B2B publisher COLE takes on responsive revamp

Responsive design is gaining traction among B2B publishers looking for low-cost ways to optimize their web content for smartphones and tablets. COLE Publishing is rolling out responsive design across all eight of its B2B websites in January. Full Story

by Rob O'Regan

December 13, 2012

• Web design
• Mobile web
• Mobile

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5 web design principles for 2013

As publishers rethink their digital strategies around mobile (and social as well), many are taking a fresh approach to their websites. Instead of the usual tinkering, we’ve seen wholesale website revamps that incorporate responsive design and other features designed to improve the user experience across devices. Full Story

by Rob O'Regan

December 12, 2012

• Web design
• Mobile web
• Mobile

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Does commerce hold the keys to tablet success?

New data points about the growth of mobile - and mobile commerce in particular - underscore the need for publishers to up their investments in content development for tablets. Platform providers such as Mag+ are adding commerce functionality to their tools to ease the transition. Full Story

by Rob O'Regan

December 6, 2012

• E-Commerce
• Tablet Publishing
• Mobile

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Re-envisioning the web for the mobile user

As mobile devices proliferate, publishers need to look beyond shovelware solutions and actively optimize their content for the many ways consumers are accessing and using information. Full Story

by Pete Sheinbaum

December 5, 2012

• Tablet Publishing
• Mobile web
• Mobile

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Tablet editions: Big gains ahead?

The future is promising for digital magazine editions – but media companies have plenty of work to do to transition their legacy publishing models into sustainable businesses that embrace the tablet as a game-changing platform. Full Story

by Rob O'Regan

November 29, 2012

• Tablet Publishing
• Mobile
• Business models

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Paywalls are a short-term fix, not a long-term solution

Media companies shouldn’t have to choose between paid content and ad-supported digital business models. The reality is, they’ll probably need elements of both to survive. Full Story

by Rob O'Regan

November 27, 2012

• Advertising
• Targeting
• Business models

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Tablet strategies: The plot thickens

The new iPad Mini and the Microsoft Surface tablet will only add to the muddle of media companies' tablet publishing strategies. Will Apple now corner the low end of the market? Can Microsoft carve out a niche? Here’s what to expect going forward. Full Story

by Rob O'Regan

October 25, 2012

• Tablet Publishing
• E-readers
• Apps

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Mobile push gains new tools for better ads

As magazine and news publishers put more emphasis on mobile, mobile-optimized ad tools and platforms are increasing as well. On Tuesday, Flite officially launched a version of its ad-creation platform for iOS devices. Publishers feel an urgency to build premium ad solutions as their mobile traffic increases. Full Story

by Rob O'Regan

October 2, 2012

• Mobile web
• Rich Media
• Mobile

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Pew study: Mobile devices boost news consumption

A new study from Pew Research Center's Project for Excellence in Journalism and The Economist Group underscores the rapid growth of the use of mobile devices for news consumption. The study also found that tablet and smartphone owners prefer the mobile web over apps for reading news content. Full Story

by Rob O'Regan

October 1, 2012

• Mobile web
• Content Strategy
• Mobile

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3 reasons to adopt a 'mobile first' strategy

The frenetic rise of mobile as a content channel is disrupting publishers’ digital business models. Moving mobile to the top of the priority list may be the only way to catch up. Full Story

by Rob O'Regan

September 19, 2012

• Tablet Publishing
• Smartphones
• Business models