Responsive design is gaining traction among B2B publishers looking for low-cost ways to optimize their web content for smartphones and tablets. COLE Publishing is rolling out responsive design across all eight of its B2B websites in January. Full Story
As publishers rethink their digital strategies around mobile (and social as well), many are taking a fresh approach to their websites. Instead of the usual tinkering, we’ve seen wholesale website revamps that incorporate responsive design and other features designed to improve the user experience across devices. Full Story
New data points about the growth of mobile - and mobile commerce in particular - underscore the need for publishers to up their investments in content development for tablets. Platform providers such as Mag+ are adding commerce functionality to their tools to ease the transition.
The future is promising for digital magazine editions – but media companies have plenty of work to do to transition their legacy publishing models into sustainable businesses that embrace the tablet as a game-changing platform.
The new iPad Mini and the Microsoft Surface tablet will only add to the muddle of media companies' tablet publishing strategies. Will Apple now corner the low end of the market? Can Microsoft carve out a niche? Here’s what to expect going forward. Full Story
As magazine and news publishers put more emphasis on mobile, mobile-optimized ad tools and platforms are increasing as well. On Tuesday, Flite officially launched a version of its ad-creation platform for iOS devices. Publishers feel an urgency to build premium ad solutions as their mobile traffic increases. Full Story
A new study from Pew Research Center's Project for Excellence in Journalism and The Economist Group underscores the rapid growth of the use of mobile devices for news consumption. The study also found that tablet and smartphone owners prefer the mobile web over apps for reading news content. Full Story