We’ve been following the trend of brands becoming publishers – aka content marketing – for a while now. It’s time for publishers to start acting like brands by adopting a more customer-centric approach. Publishers that think differently – and much more broadly – about their audience's needs will find many new opportunities for innovation. Full Story
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App discovery has been a challenge for Nomad Editions, the startup that made a splash last year with its niche magazine titles for the iPad and iPhone. Now, it's testing new distribution and revenue models as it looks to jump-start the business. Full Story
As audience and client needs evolve, Hearst is poised to deliver on both, says Digital VP Grant Whitmore. Expect better cross-platform experiences and more sophisticated campaign execution and measurement. Full Story
In today’s digital world everyone has an audience, but not everyone has a trusted, unbiased, media brand that audiences rely on high-quality, frequently delivered, relevant content. Therein lies the big opportunity for publishers in 2012, says Tippingpoint Labs’ Drew Davis. Full Story
Media companies are getting deeper into e-commerce as a way to drive end-user revenues. Many see it as a natural extension of the "user experience." But as publishers pitch more products, are they getting too cozy with advertisers?
Yahoo and ABC News are partnering to take on CNN and other online news portals like The Huffington Post and The Daily Beast. Combining strong content with incredible reach is a win-win strategy for advertisers and content companies alike and should be looked at as a model for niche publishers as well. Full Story
Media companies are relying more on cloud-based software for everything from content management to Web hosting and workflow tools. The Om Alliance aims to improve the process for publishers. Full Story