Partnerships

Blog

Reverse product placement and other innovations

We’ve been following the trend of brands becoming publishers – aka content marketing – for a while now. It’s time for publishers to start acting like brands by adopting a more customer-centric approach. Publishers that think differently – and much more broadly – about their audience's needs will find many new opportunities for innovation. Full Story

by Rob O'Regan

April 30, 2013

• Content Strategy
• Partnerships
• Products

conference

South by Southwest

Dates: March 8, 2013 to March 17, 2013

The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

Mar 08

9:00 am

Austin, Texas

conference

NAB Show

Dates: April 6, 2013 to April 11, 2013

While the solutions at your fingertips have changed to keep pace with consumer habits and technologies, your aspirations to produce and deliver memorable content have remained constant. From creation to consumption, the NAB Show® has proudly served as the incubator for excellence – helping to breathe life into content everywhere.

Apr 06

9:00 am

Las Vegas, Nevada

article

Tablet publisher Nomad: Discovery is a problem

App discovery has been a challenge for Nomad Editions, the startup that made a splash last year with its niche magazine titles for the iPad and iPhone. Now, it's testing new distribution and revenue models as it looks to jump-start the business. Full Story

by Rob O'Regan

February 21, 2012

• Tablet Publishing
• Apps
• Partnerships

article

2012 checklist: Diverse revenue, deeper partnerships, better data

As audience and client needs evolve, Hearst is poised to deliver on both, says Digital VP Grant Whitmore. Expect better cross-platform experiences and more sophisticated campaign execution and measurement. Full Story

by Grant Whitmore

January 4, 2012

• Ad exchanges
• Business models
• Partnerships

article

Selling the quality of your brand

In today’s digital world everyone has an audience, but not everyone has a trusted, unbiased, media brand that audiences rely on high-quality, frequently delivered, relevant content. Therein lies the big opportunity for publishers in 2012, says Tippingpoint Labs’ Drew Davis. Full Story

by Drew Davis

January 2, 2012

• Social Media
• Marketing services
• Partnerships

Blog

New paths to e-commerce

Media companies are getting deeper into e-commerce as a way to drive end-user revenues. Many see it as a natural extension of the "user experience." But as publishers pitch more products, are they getting too cozy with advertisers? Full Story

by Rob O'Regan

November 30, 2011

• E-Commerce
• Daily Deals
• Partnerships

Blog

Yahoo and ABC: Why media companies launch content partnerships

Yahoo and ABC News are partnering to take on CNN and other online news portals like The Huffington Post and The Daily Beast. Combining strong content with incredible reach is a win-win strategy for advertisers and content companies alike and should be looked at as a model for niche publishers as well. Full Story

by Prescott Shibles

October 4, 2011

• Content aggregation
• Content Strategy
• Engagement

Blog

How will the Kindle Fire impact magazine apps?

Amazon's new tablet, with its low price point, established distribution channel and its very own newsstand, could fuel digital magazine sales into the mass market. Full Story

by Rob O'Regan

September 29, 2011

• Apps
• Content Strategy
• Partnerships

Blog

Cloud providers form alliance for media companies

Media companies are relying more on cloud-based software for everything from content management to Web hosting and workflow tools. The Om Alliance aims to improve the process for publishers. Full Story

by Ellie Behling

July 21, 2011

• Content Management
• Workflow
• Partnerships