One intrepid journalist took it upon himself to dive headlong into the 2014 Sports Illustrated Swimsuit issue for the sole purpose of divining insights for magazine publishers and brand marketers. After somehow surviving a full day's immersion in the Swimsuit franchise, here's what he found. Full Story
There’s an increasing gap between the amount of information being created and the content that people are able and willing to consume. Publishers can rise above the clutter by creating quality content delivered on a routine basis. Author and consultant Andrew Davis offers five tips for attracting and retaining a loyal audience. Full Story
Hearst Magazines Digital Media and OMD this week announced the launch of a branded Flipboard magazine for Estée Lauder. As Flipboard adds custom curation features to its app, marketers see an opportunity for custom magazines - giving publishers a new way to monetize their content.
We’ve been following the trend of brands becoming publishers – aka content marketing – for a while now. It’s time for publishers to start acting like brands by adopting a more customer-centric approach. Publishers that think differently – and much more broadly – about their audience's needs will find many new opportunities for innovation. Full Story
The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.
While the solutions at your fingertips have changed to keep pace with consumer habits and technologies, your aspirations to produce and deliver memorable content have remained constant. From creation to consumption, the NAB Show® has proudly served as the incubator for excellence – helping to breathe life into content everywhere.
App discovery has been a challenge for Nomad Editions, the startup that made a splash last year with its niche magazine titles for the iPad and iPhone. Now, it's testing new distribution and revenue models as it looks to jump-start the business. Full Story
As audience and client needs evolve, Hearst is poised to deliver on both, says Digital VP Grant Whitmore. Expect better cross-platform experiences and more sophisticated campaign execution and measurement. Full Story
In today’s digital world everyone has an audience, but not everyone has a trusted, unbiased, media brand that audiences rely on high-quality, frequently delivered, relevant content. Therein lies the big opportunity for publishers in 2012, says Tippingpoint Labs’ Drew Davis. Full Story
Media companies are getting deeper into e-commerce as a way to drive end-user revenues. Many see it as a natural extension of the "user experience." But as publishers pitch more products, are they getting too cozy with advertisers?