Partnerships

Blog

New York mag picks up new revenue stream

New York Magazine's new dating site serves as a modern version of the classifieds. It's the latest example of how magazines are diversifying revenue streams through commerce and services. Full Story

by Amanda Lucci

July 7, 2011

• Classifieds
• Business models
• Partnerships

Blog

Bizy: a Groupon for B2B publishers

Bizy, a deal site for small business, is reaching out to media partners to offer discounted products and services to their business audiences. It's another sign of social commerce moving into the B2B arena. Full Story

by Amanda Lucci

June 23, 2011

• Daily Deals
• Business models
• Partnerships

Blog

Quick take: Bookish

Bookish.com is a new content and commerce site for book lovers. Here's why you should pay attention to its forthcoming launch. Full Story

by Rob O'Regan

May 9, 2011

• E-Commerce
• Business models
• Partnerships

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Content licensing: Old revenue stream gets new life

Licensing is nothing new for media companies but it seems to be growing in importance as publishers diversify their digital revenue streams. Here's how some media companies make money from digital licensing. Full Story

by Ellie Behling

April 28, 2011

• Content Strategy
• Business models
• Partnerships

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Contextual targeting comes to RTB

Peer39 and MediaMath are teaming up to integrate Peer39’s semantic ad targeting technology with MediaMath’s TerminalOne DSP, adding more transparency to online media buying and bidding. Full Story

by Rob O'Regan

April 5, 2011

• Advertising
• Targeting
• Partnerships

Blog

4 lessons publishers can learn from GetGlue

Do social media check-ins and sports go well together? Entertainment check-in service GetGlue is betting big that they do. Full Story

by Ron Mwangaguhunga

March 30, 2011

• Social Media
• Hyperlocal
• Partnerships

Blog

Entertainment Weekly's smart partnership with GetGlue

Time Inc.'s Entertainment Weekly -- which does for pop-culture geeks what Wired does for techies -- is partnering with GetGlue, which aspires to become the next Foursquare for pop culture. A capital idea. Full Story

by Ron Mwangaguhunga

March 8, 2011

• Social Media
• Community
• Partnerships

Blog

Patch looks to partner with other media companies

Patch wants to be a go-to community resource. “We're not just a news site,” Editor-in-Chief Brian Farnham said at a Social Media Week event. Full Story

by Ellie Behling

February 9, 2011

• Hyperlocal
• Business models
• Partnerships

Blog

Conde Nast experimenting, collaborating and partnering with luxury brands

In the next five years online spending for luxury brands will increase to 5% of the industry, according to Claudia D'Arpazio, an analyst at Bain & Company. Here's how Conde Nast hopes to take advantage of that trend. Full Story

by Ron Mwangaguhunga

February 2, 2011

• Advertising
• Content Strategy
• Targeting

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Outsourcing of digital advertising takes on new importance

Many local media properties have been outsourcing print and digital advertising production to cut costs. As digital advertising gets more complex, including custom services like Facebook pages, outsourcing could play a bigger role. Full Story

by Ellie Behling

January 27, 2011

• Custom media
• Advertising
• Partnerships