We’ve been following the trend of brands becoming publishers – aka content marketing – for a while now. It’s time for publishers to start acting like brands by adopting a more customer-centric approach. Publishers that think differently – and much more broadly – about their audience's needs will find many new opportunities for innovation. Full Story
Early indications of a tipping point as digital revenues catch up to print at leading brands. As publishers experiment with new products and services, can they continue to turn digital dimes into real dollars? Full Story
In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that stood out.
Companies in many industries are restructuring their businesses around customer-driven insights. It’s time for media companies to join the party and put “customer experience” at the forefront of their decision-making.
The Los Angeles-based startup's software augments existing content management systems with semantic search technology that finds relevant digital content based on a big data taxonomy. The service targets media companies and content marketers.
The media industry is following some of the same evolutionary shifts that product development experienced in the 1980s and '90s. Here's how publishers can adapt to the multichannel madhouse. Full Story
Ethan Grey, the MPA's newly appointed vice president of digital, understands the importance of technology to the modern publishing model. In this Q&A, the mobile and digital veteran talks about the challenges and opportunities for magazine publishers and the importance of taking a holistic view of technology. Full Story
Media companies are finding innovative ways to repurpose content to tap into the growing popularity of mobile and social gaming. Executives from National Geographic Kids and Self share their experiences in an area that offers plenty of opportunity - if publishers are willing to stretch. Full Story
The B2B publisher has launched 25 products or feature enhancements over the past two years as it tries to stay in lockstep with its growing audience of farmers who are transitioning into the digital age. A mix of advertising, commerce and reader revenue are fueling growth. Full Story
Producing quality video for your website does not require a heavy investment in equipment and software. There are plenty of lower-cost tools – beginning with your iPhone – that journalists can use to capture and edit video without busting the editorial budget. Full Story