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Media companies are beginning to ditch their IT mindset and harness the creativity of their teams. The days where new product ideas were routed to an antiquated ticketing system or an email that seems to go into a black hole are in the past. Here's a look at the processes and tools being used to foster innovation. Full Story
If your boss (or boss's boss) insists on having Web developers report to IT, you'll need to make a strong case to integrate them in the marketing or digital media function. Here are five questions to pose to help build that case. Full Story
As publishers, we've seen our fair share of disruptive change over the past few years. Don’t expect 2012 to be any different. We asked a variety of publishing executives and industry experts to share their perspectives on the most promising opportunities in the year ahead. Here’s what 14 of them had to offer.
An effective digital media strategy lies not in one big idea, but in a series of iterative improvements based on testing that leads to actionable insights. Dan Blank explains why this approach is more effective. Full Story
Live blogging's raw, unedited format feeds content to the most prolific of social media sharers, resulting in high traffic and engagement metrics. A format that began as a way for tech geeks to virtually attend a tech trade show or product launch has become an essential tool for journalists to cover rapidly evolving situations. Full Story
The daily deal business continues to attract the attention of publishers, brand marketers and other service providers. As the market evolves, so will the tools and platforms that enable these services. Here are three areas where new tools can help publishers differentiate their offerings.
Some publishers have struggled to transition their print directories to the digital space. But niche publisher I&MI Media has turned its directory of meeting and conference venues into a successful do-it-yourself online workbook -- and is now looking to build a new business around the database tool it built. Full Story
A new digital platform helps online editorial teams manage pre- and post-production activities within their existing CMS. Early customers include Fortune, Discovery Channel and Consumer Reports. Full Story