Social Media

Social media influences every part of the publishing chain, from editorial to web operations to sales and marketing. The current challenge for publishers: Finding better ways to integrate these functions with social media platforms. This topic influences some of the tools and techniques publishers are using to link to and capture social data and measure the impact social media is having on their website and their brand.

A tool for predicting social trends instead of reacting to them

How would your marketing or editorial strategy change if you could predict the future? A startup called Blab believes it has unlocked the key to forecasting highly viral trends – before they break. The company claims that its proprietary technology can accurately predict what, where and when online conversations will gain steam as much as 72 hours in advance. Full Story

Native ad spotlight: Upworthy

Leave it to Upworthy to put its unique spin on native advertising. The mission-driven publisher has launched a native ad program called "Ads We Like," in which it promotes brand videos with the same social-optimized tools and techniques it uses for all of its curated content. There's a big upside for brands investing in good video storytelling. Full Story

Just say no to autoplay video

When did autoplay video ads become accepted practice? Marketers may love autoplay ads, but users generally despise them. Facebook's plan to launch autoplay ads is the continuation of a disturbing trend for anyone holding out hope that advertisers and publishers actually care about the user experience. Full Story

The Internet in 2025: immersive, invisible, ambient - and abusive

What role will the Internet play in people’s lives in the year 2025? More than 1,800 experts answered that question for a new report released by the Pew Research Center. They predict 'an ambient information environment where accessing the Internet will be effortless and most people will tap into it so easily it will flow through their lives like electricity.’ They also raise a few expected red flags. Full Story

Pew: Nearly 1 in 5 online adults use Twitter

Almost three-quarters of online U.S. adults use social networking sites, up from 67% in late 2012, according to the Pew Internet & American Life Project. In addition, 18% of online adults are now Twitter users - more than double the 8% of online adults who used Twitter in November 2010, when Pew first asked about Twitter. Full Story
of 39Next