Social Media
Social media influences every part of the publishing chain, from editorial to web operations to sales and marketing. The current challenge for publishers: Finding better ways to integrate these functions with social media platforms. This topic influences some of the tools and techniques publishers are using to link to and capture social data and measure the impact social media is having on their website and their brand.
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What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business.
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Monday’s tragedy at the Boston Marathon leads to more introspection about Twitter as a news platform. But smart journalists view Twitter and other social media as a way to augment and amplify their coverage of breaking news, not replace it. Full Story
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Publishers are showing more confidence in moving beyond the digital replica, emphasizing a freemium model that exposes more content through social and web integration. August Home Publishing has gone further and completely re-imagined one of its brands around mobile. Full Story
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Several announcements and other news coming out of this week’s South by Southwest geekfest are relevant to media. Here’s a recap of 9 happenings that have implications for digital publishing. Full Story
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The Atlantic thanks visitors for sharing stories with a pop-up ad. It's the latest twist to monetizing digital content and social activities. Full Story
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Google+ is gaining steam as a social platform, and its Hangout video chat feature has some real utility for media companies. Here are a half-dozen ways you can use Hangouts to attract and engage viewers or collaborate internally. Full Story
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Publishers will want to optimize their brand pages for discovery by Facebook's new search feature. But there are other intriguing possibilities around how media brands can use Graph Search to improve engagement and build loyalty with their Facebook communities.
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Our top 10 posts of 2012 crystallize the year’s major trends for media companies. The big-picture themes were about transition and transformation. The micro-trends involved how publishers are leveraging tools (HTML5), techniques (curation) and social platforms (Pinterest) to attract and retain audiences. Full Story
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Beyond the standard interactive election maps, digital publishers had a few new tricks up their sleeves on election night. Here are six that kept users clicking. Full Story
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Hurricane/super-storm Sandy, which battered the East Coast on Monday into Tuesday, gave media companies another chance to test-drive emerging content types. A few others, however, were focused less on innovation and more on getting their websites back online. Full Story
